Have you ever found yourself lacking common ground with your child over selection of mobile game? Did you always end up banning or keeping a watch on your child while playing the game? Presenting a mid-way between the concerns of parents and the wants of a child, Worldoo introduces Mo N Ki World Dash, India’s First Fun Learning game app for kids’ released today exclusively on Google Play. The game was created post discussion with parents and teachers regarding the increased hours of mobile consumption by kids’. Launched in association with UnderDOGS to align with this purpose of making kids smart.
Unlike most of the games, Mo N Ki World Dash game is very well conceptualized for kids, which is aimed at the masses of the country. The product is a series of games which are customized for Tier 2 and Tier 3 Demographics of the country. These are the Non-English belt audiences who are in dire need of such engaging content but are restricted due to the English barrier. The core thought is BHARATising FUN LEARNING CONTENT for children.
Mo N Ki Worldo Dash is the brainchild of Worldoo, which is India’s First Digital content ecosystem for kids. Worldoo saw the capability in underDOGS, which is one of the first companies in India to do a research based gaming content exclusively oriented towards growing trends with the Kids. underDOGS had the right mindset, people and ideas to deliver the need.
Research showed that the current content for kids on Mobile apps or videos is either academic or gaming and entertainment, Worldoo saw the need for a child to consume content that delivers an outcome, which is smart kid. We want to make kids in India SMART, by giving them original content by blending Fun and Learning.
Keeping this need of parent in mind, Worldoo has partnered with UnderDOGS for a series of games which have been licensed to UnderDOGS exclusively to build and market for the Gaming platforms. These Mobile Games would be launched in Hindi and English to start with and then converting it to different regional languages.
Monish Ghatalia Managing Director Worldoo said – “Learning is becoming an out of school phenomena. But this is largely an urban mindset. As technology is reaching the semi urban states and even deeper, the content is yet to catch up. Here is why Worldoo will BHARATISE CONTENT by developing and producing well researched content and use vehicles such as gaming to deliver the learning aspiration of a parent and fun for a child.
Vaibhav Chavan CEO Underdogs Studio said – “We are seeing a critical shift in the ‘Learning while Playing’ phenomenon. This is a critical need of every parent today, since learning itself is undergoing a huge shift. We at underDOGS are committed to creating content that is research based to ensure the right outcome for kids.