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Merge VR announces groundbreaking virtual reality holographic toy

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The virtual reality company unveils its newest products at CES

Merge VR announced today its newest product, HOLO CUBE. The world’s first holographic toy, HOLO CUBE uses augmented reality (AR) technology so users can hold and interact with holograms in new ways.

“Toys are the tools we use for growing up, and our HOLO CUBE offers brand new ways to learn, play, and connect with others,” said Merge VR Founder Franklin Lyons. “Rather than using the typical interfaces of 2D screens, we’re developing physical products that merge the real world with the digital, and creating new ways for imagination and creativity to flourish.”

Merge will showcase experiences at CES that bring the cube to life in users’ hands — from drawing with music to caring for a virtual space pet to building a mini-block world. Pairing HOLO CUBE with the company’s marshmallow-soft Merge VR Goggles lets users interact directly with holograms while freeing both hands for a fully immersive experience.

“We want to unlock an entirely new digital world for children that’s always safe, exciting, positive, and playful,” said Merge VR co-founder Andrew Trickett. “HOLO CUBE continues what we started with our revolutionary soft goggles, and it’s just the beginning. We are developing an entire line of products that will create more magical experiences for kids everywhere.”

Merge is also unveiling several new colours of its Merge VR Goggles at CES. In addition to the signature purple, they will be available in new colours beginning January 4, 2017 on the company’s website (www.MergeVR.com). Merge VR’s recently announced universal motion sensing controller for virtual reality — the first of its kind with universal platform capability — will also be available for demos, and dev kits will be available in 2017.

Journalists attending CES are encouraged to visit the Merge VR booth in the Las Vegas Convention Centre’s South Hall 2, booth 26220, for hands-on exploration of the new products. Merge VR will also be exhibiting at PEPCOM.

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