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Nintendo Switches It Up: Is Most Searched For Gaming Brand In Past Two Weeks

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  • Captify, which analyses 30bn searches a month, reveals top three searches for video game brands in the past two weeks: (1) Nintendo (2) Xbox (3) Playstation
  • The most popular games associated with the launch of Switch were (i) Legend Of Zelda Breath Of Wind (ii) Snipper Clips (iii) Fast RMX
  • Consumers in the West Midlands were most interested in the Nintendo Switch, accounting for an estimated 30% of online searches in Britain in the past two weeks

New search trends analysis released to coincide with the global launch of the new Nintendo Switch console today, reveals a 94% increase in online searches by consumers for Nintendo’s new console in the past two weeks.

Captify, a Search Intelligence driven advertising technology company, which analyses 30 billion online monthly searches, also found that the Nintendo brand had doubled in online searches in the past two weeks. It experienced a 52% increase, making it the most searched for gaming brand ahead of Xbox (18%) and Playstation (15%) in the last two weeks.

Consumers were also most likely to search for information about Switch on mobile (45% of searches) than desktop (at 43%), followed by tablet (8%).

The data also revealed:

5 most searched for games associated with Switch in the past two weeks

5 most searched for games associated with Switch % of searches
1 Legend of Zelda Breath Of The Wind 81%
2 Snipper Clips 15%
3 Fast RMX 1%
4 Voez 1%
5 Setsuna 0.5%

Top three UK retailers searched for in association with the Nintendo Switch

Top 3 retailers most associated with Nintendo Switch % of searches
1 Amazon 43%
2 Argos 42%
3 Tesco 14%
Meanwhile consumers in the West Midlands were also the most interested in the Nintendo Switch, accounting for an estimated 30% of all online searches in Britain in the past two weeks. This level of interest was ahead of the South East (24%) and the North West (11%).

Dom Joseph, CEO and Co-Founder of Captify said: “Thanks to the launch of Nintendo Switch today, the gaming brand has captured consumers’ imaginations, as highlighted by our data. New console launches tend to have an unrivalled ability in generating massive consumer interest when compared to most other consumer technology products.”

Captify powers advertising campaigns across Display, Video and Mobile format for over 450 of the globe’s biggest brands, and 150+ agencies.

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