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MAG Interactive’s 2016 Sales Push Past 28M Euro

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Annual Report Reveals Huge Success Based on Strong Portfolio and Player Appeal

Swedish mobile games developer MAG Interactive today shared the findings from its 2016 annual report, announcing financial figures that depict sustained growth and profitability based on its portfolio of popular mobile titles including Ruzzle, Wordbrain, Wordalot and more. With over 100 million downloads across its portfolio, the annual financial report revealed that MAG’s sales last year rose a record breaking 70% from 2015 to €28 million (£24.3M, $29.5M), with an overall profit of €5.8 million (£5M, $6.1M).

“2016 was a truly great year for MAG, as we not only surpassed 100 million downloads across our portfolio, but the end financial result exceeded our expectations”, said Daniel Hasselberg,  CEO of MAG Interactive. “There’s no magic trick in achieving strong growth other than constantly improving and scaling up existing games as well as releasing new titles. The continued success of our first game Ruzzle shows that with a little love and pruning, the older games can flourish for years and play a big part in your business along with new releases.”

MAG’s continued success is a direct result of analysing the successes and failures of its previous mobile launches and drawing conclusions on how to optimize and streamline the development process for future titles. For this reason they have eliminated the “normal” top-down managerial structure in order to empower teams providing an open, collaborative and constructive environment where developers can feel true ownership in projects they work on.

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