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Actress and singer Vanessa Hudgens teams up with King at interactive Bubble Witch 3 Saga To Life pop-up in NYC

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KING TEAMS UP WITH ACTRESS AND SINGER VANESSA HUDGENS TO BRING MAGICAL, BUBBLE-FILLED WONDERLAND OF BUBBLE WITCH 3 SAGA TO LIFE WITH ONE-OF-A-KIND, INTERACTIVE POP-UP IN NYC

 King, a leading interactive entertainment company for the mobile world and creators of hit mobile games such as Candy Crush, today celebrated the launch of its latest release, Bubble Witch 3 Saga, with an adult-only, immersive, laser tag pop-up experience in the heart of New York City.

King teamed up with singer-actress Vanessa Hudgens to host a fully immersive, enchanted pop-up experience in New York, inviting adults to connect with their inner-child, join in on the fun and escape their hectic schedules and daily stressors. The whimsical pop-up saw Bubble Witch 3 Saga come to life through a reimagined game of laser tag, where two teams navigated through the maze of Stella’s enchanted forest and completed a series of bubble-shooting challenges. King recreated the new elements from the game to bring the game’s fantasy world to players on a grand scale including the brand new aiming line and Stella’s magical house.

“Playing Bubble Witch 3 Saga is the perfect way relax to when I have a bit of spare time on set.  It gives me a perfect opportunity to escape for a few minutes!” said Vanessa Hudgens. “I really enjoyed practicing my bubble shooting skills at the Bubble Witch 3 Saga laser tag course in New York City – all the different game features were brought to life. It really blurred the lines between reality and the Bubble Witch world!”

“It was really exciting to see Bubble Witch 3 Saga come to life through this unique, interactive laser tag pop-up experience in New York City,” said Juan Antonio Perez, Lead Producer on Bubble Witch 3 Saga.  “At King we seek to create small moments of escape on a daily basis with our mobile games, to provide our dedicated players with the few minutes of coveted fun they desire. With Bubble Witch 3 Saga, we set out to enhance the player experience, introducing new gameplay features including lots of new bubble-shooting challenges and more precision and accuracy with the improved extended aiming line. We hope people enjoy playing the game and escaping to a magic, fun-filled world.”

Bubble Witch 3 Saga is available to download for free from the Apple App Store, Google Play, Amazon App store, Windows App Store and Facebook. To learn more about Bubble Witch 3 Saga visit Bubblewitch3saga.com.

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