You probably most know Sandberg as a manufacturer of every possible accessory and gadget for private consumers. But now there’s also a range of office products from Sandberg. Initially it’s all going to be about mice and keyboards.
Martin Hollerup, Managing Director at Sandberg A/S, has this to say about the news: “We know a great many of our products are used in offices and stores in many different places anyway. This customer segment attaches great importance to the sturdiness and durability that comes with a Sandberg product. That’s why it’s actually just up our street to introduce some products that are aimed specifically at these customers.”
You couldn’t say that any great innovations are contained in the product series, which includes mice and keyboards for USB/PS2, and a complete desktop set consisting of wireless mouse and keyboard. These are neat, solid products. The prices are reasonable and they are accompanied by guarantee for a full 5 years.
Anders Petersen, Product Manager, says: “We don’t believe that most office users are looking for a whole range of advanced functions, RGB lights in the keys, programmable buttons on the mice and such like, that we put in the products for other customer groups. Instead, we aim to keep it simple, so that the products are ready to use immediately without the need for installation and pairing, and they must be comfortable to use throughout a complete working day. It’s about these products just functioning excellently for years in a professional environment and being easy to operate. So this is what we have focused on.”
For Sandberg, it’s a bit of a test run. If it’s goes well and shows that Sandberg has a place in the segment, the range will be added to with various different products and within other categories as well.