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Charity Launches ‘Digital For Good’ Publishing Initiative Where Developers Donate Digital Content for Fundraising

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Charity Launches ‘Digital For Good’ Publishing Initiative Where Developers Donate Digital Content for Fundraising
Initiative Kicks-Off with Cynical Imp Charity DLC for Witty Dungeon Manager War for the Overworld

Today, UK games industry charity GamesAid is pleased to announce the launch of a new era of fundraising with the ‘Digital For Good’ initiative.

‘Digital For Good’ offers videogame developers and publishers the opportunity to donate in-game content so it may be monetised and raise funds for the charities GamesAid supports

Full games, in-game items or DLC can be donated via Steam either in perpetuity or for a specified period of time to help the good causes.

The new initiative launches today with the Cynical Imp Charity DLC for lighthearted dungeon manager War for the Overworld. This variety pack of skins and themes is available at three different donation tiers, with 100% of the proceeds going to GamesAid. As regular supporters of GamesAid, Gamer Network – the world’s leading network of independent video games media – is supporting the launch of of the Cynical Imp Charity DLC. For more information and to purchase the Cynical Imp, please visit the War for the Overworld website. The Cynical Imp is also available on Steam.

To date GamesAid has raised over £2.5million and it is hoped that this new initiative will enable the charity to leverage its greatest asset in the industry to benefit those who need it most.

Last year Access Sport, Accuro, Action For Kids, Aidis Trust, Blackpool Carers Centre, The Clock Tower Sanctuary, Lifelites, MAPS, Solving Kids’ Cancer, and Special Effect all received cheques for £95,400 each during a special ceremony held at Warner House, London. It’s hoped that this new initiative will help increase that number for 2017 and beyond.

“The industry is evolving and with it so are the options to raise funds for the charities that GamesAid supports,” commented GamesAid Chair Ian Chambers. “This initiative offers game developers and publishers a straightforward and impactful way through which to raise funds from their content.”

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