Panasonic Energy Europe announces that it is joining forces with the new Spider-Man: Homecoming movie in an exclusive European co-branding initiative. As part of the agreement, Panasonic will organise an interactive online competition: whoever builds the biggest online web wins a city trip to New York.
Spider-Man welcomes winners to his hometown
To enter the competition, contestants sign up to start their digital web on spiderman.panasonic-batteries.com. Panasonic then encourages them to invite friends and family (via email or social media) to join – and by doing so expand – their web. The person who “catches” the most people in his/her web will win a city trip to New York for 4 people. Runners-up receive several fun Panasonic/Spider-Man: Homecoming-themed prizes.
In most European countries, the Spider-Man: Homecoming movie premiere is scheduled for 6 and 7 July 2017. The online competition will run from 8 May through 31 December 2017.
Expanding the web
The competition is supported by a wide range of eye-catching POS materials to be used in stores in more than 30 European countries. All Panasonic/Spider-Man: Homecoming co-branded, attention-grabbing POS materials feature a dynamic image of the Spider-Man character alongside the Panasonic logo and images of Panasonic batteries, as well as a call to action for the competition.
Packaging for Panasonic batteries is also illustrated with the Spider-Man: Homecoming theme. Each pack features Spider-Man in an energetic pose (with his hometown of New York in the background) as well as the corresponding logos and an invitation to join the competition. Moreover, each Spider-Man: Homecoming-themed pack of Evolta, Pro Power and Everyday Power batteries comes with a special advantage.
As is standard for all Panasonic battery packs, the basic principles for the design concept are customer convenience and transparency, which is shown in the clear communication on the product (size and quantity) and by depicting possible appliances to use the batteries for. Packs look both modern and dynamic, and there is a clear colour distinction between the different types.
Both endowed with superpowers, it’s no surprise that Spider-Man is a perfect match for Panasonic batteries. The co-branding with the energetic hero helps Panasonic appeal to a wide audience and thus significantly increases consumer awareness of its extensive range of advanced battery solutions.