New measurement collaboration ensures quality and more reliable ad performance data for app marketers
Today during Google I/O, Adjust will be announced as an App Attribution Partner with Google. Adjust enables marketers to use its sophisticated Return on Investment (ROI) analytics, Audience Builder for segmentation, and Hourly Aggregation to deeply analyze, develop and optimize campaigns on Google AdWords.
Christian Henschel, CEO and Co-Founder of Adjust, said: “We have been working closely with Google to ensure a seamless transition onto the new capabilities that Google has announced today for AdWords. With the App Attribution Partner program, and the associated APIs that have been made available, we have been able to bring vastly improve the way we work with Google AdWords.”
The new AdWords integration for Adjust automatically captures ad spend and campaign structure data from AdWords. Adjust can then analyze the cost and revenue metrics of AdWords campaigns down to individual creatives and ad groups, enabling marketers to optimize AdWords campaigns within Adjust. This is in addition to conversion rates and other campaign metrics.
The updated campaign data can also be used within Adjust’s Audience Builder segmentation engine to define specific audiences based on interactions with AdWords campaigns, making the basis for personalization or remarketing campaigns.
As an App Attribution Partner, Adjust can offer advertisers many of the latest Google app measurement features as soon as they’re available.
Adjust is the mobile measurement company, providing the highest quality analytics and measurement solutions for mobile app marketers worldwide. With Adjust’s open source SDK, app marketers can measure and analyze user behavior, user acquisition, marketing ROI, user lifetime cohorts and more. Adjust’s platform proactively keeps datasets clean through the Fraud Prevention Suite, verifies in-app purchases in real-time, and provides streamlined reporting for understandable, actionable and comparable metrics. Adjust is a Facebook Marketing Partner and a Twitter Marketing Platform Partner, and dynamic Adjust integrations is in use by over 900 networks and analytics providers worldwide. Founded in Berlin in 2012, Adjust today has global offices in San Francisco, New York, Sao Paulo, London, Paris, Istanbul, Tokyo, Shanghai, Singapore, Jakarta, and Moscow.
Adjust is trusted by clients across Asia, the EU and the Americas: including leading app developers like Zalando, Rovio and Zynga, major software companies like Salesforce, Microsoft and Yelp, and global brands like Universal Music and Warner Bros.
Adjust is the only mobile analytics company to meet stringent EU privacy compliance standards. Adjust is funded by Target Partners, Capnamic Ventures, Iris Capital, Active Venture Partners, and Highland Capital.