Digital Sales of The Town of Light to Directly Benefit Mental Health Awareness in Partnership with Take This, Inc.
Wired Productions Announces First Activity in Year Long Campaign where 25% of Profits from The Town of Light will Enter New Fund for Mental Health
Wired Productions, an independent games publisher and developer, and LKA, a leading Italian games studio, are pleased to announce that money from every copy of The Town of Light sold between 16th August and 6th September will be placed into a new fund to support mental health charities including Take This, Inc.
Applying to digital sales across all formats, 25% of the net receipts from each copy of The Town of Light sold within the promotional window will go towards the fund. In order to maximise the impact of the campaign Wired Productions and LKA have also worked tirelessly with multiple digital retailers to offer a 20% discount on the game itself during the same period.
This promotion marks the beginning of a year-long campaign to help raise awareness and bring ongoing attention to the importance of mental health. The proceeds from the campaign will help fund vital services offered by Take This, Inc, which include providing mental health education and referral resources, as well as the popular ‘AFK Rooms’ – staffed mental wellness spaces at some of the world’s most prominent video games events.
Detail on further activities, events and partnerships will be announced throughout the campaign.
“The Town of Light, because of the themes of mental health within the game and its grounding in reality, starts the conversation,” said Leo Zullo, Managing Director, Wired Productions, “Our duty is to stand together and continue that conversation, not only to ensure that we dispel the stigma around mental health, but also to ensure that those who feel alone know that they are not, and are given the help they often desperately need. This promotion, alongside our extended campaign for awareness, forms only a small part of a much greater picture, but we hope they will touch many lives.”
“The motivation behind The Town of Light has always been one of compassion”, said Luca Dalcò, Studio Head, LKA, “The struggles surrounding mental health affect so many of our lives day to day; to shine a light on mental illness and tell the story of those who suffered without a voice in the past was our goal. To have the opportunity to help those in the present is more than we could have hoped for.”
Russ Pitts, President, TakeThis, Inc. said, “The biggest challenge people dealing with mental health issues face is isolation and loneliness. The feeling no one will understand or can help. And a lot of people turn to video games for an escape. Seeing mental health issues addressed in true and meaningful ways in a game like Town of Light can be a lifeline for people in need.”
Wired Productions and LKA.it are grateful to the following retailers for their support in the campaign: