The gaming accessories specialist Speedlink and the German esports network Final-Gaming will enter into their first content and product partnership in 2018. It will see Speedlink assisting Final-Gaming with sponsorship activities across a range of levels. It starts with the arming of the new Final-Gaming.Speedlink team, who will in future be equipped with Speedlink gaming chairs.
“As a developer and manufacturer of gaming accessories with decades of experience behind us, having contact with our audience is extremely important to us. We know that gamers can only ever be as good as the equipment they use. An ergonomically optimised gaming chair is the clear deciding factor on how long a gamer can maintain focus, particularly during lengthy gaming sessions. As such, we are delighted to be providing the Final-Gaming CS:GO team with a small competitive advantage going forward”, revealed Rainer Nawratil, Senior Product Manager, whose main responsibility is developing the Speedlink gaming product lineup.
Working together in a joint esports team is only part of the collaboration, with no limit to the possibilities for either side. This collaboration will see the testing and communication of a range of Speedlink products via the Final-Gaming network.
“Speedlink has an incredible amount of expertise and knows all there is to know about gaming accessories. On top of this, it is renowned for the high quality of its products that represent superb value for money. Such qualities matter a great deal to Final-Gaming. Especially when it comes to work on promoting budding talent in the esports scene, it is important to us that our partners also feel strongly about these aspects. In Speedlink, we have found a partner that shares both our quality standards and the underlying philosophy – so we are happy and proud to have Speedlink on board. In connection with this, it is of course an honour to announce that from this season Final-Gaming will be represented in the two highest leagues of Counter-Strike: Global Offensive in Germany. Through this we can also offer our partner a suitable platform. Ultimately, besides our esports teams, our entire network will benefit across all areas from this teaming up”, said a delighted Benjamin Buchtala, Final-Gaming COO and press spokesperson.
Naturally, the Speedlink marketing department is also pleased with the positive communication effect, but what is called for above all in the collaboration is a dialogue as equals – and this may well come in the form of constructive criticism at some point. “Esports athletes are mercilessly honest. If you want to be successful playing at the very top, you have to make high demands on your accessory partner. It is, of course, for us a great endorsement to secure Final-Gaming as an esports partner and to be able to equip the new CS:GO team with our gaming chairs. That said, we promise not to rest on our laurels – we will incorporate feedback from the team directly into our product development activities”, said Dirk Schunk, Director Business Unit Speedlink, summing things up.
The Final-Gaming.Speedlink team previously competed under the name Orgless5. Its members are Elvis ‘xelboW’ Sobo, Yannik ‘neviZ’ Baumhöfner, Andreas ‘synx’ Trapp, Akashpreet ‘Shipta’ Wedech and Kevin ‘stKo’ Grunwald. They are currently competing in the 99Damage League in Division 1, in the ESLM Division 1 (EPS) and in the ESEA Main League. This means they are currently playing in both of Germany’s highest leagues.