MCV has been at the heart of the games business since its launch back in 1998. 19 years is a long time in anyone’s book, but in our dynamic market, it’s an ice age. Back then, two of the biggest games were Half-Life and StarCraft, there was no such thing as digital downloads, supermarkets remained largely concerned with selling milk and eggs, and up-to-date news largely came from print, TV and radio.
By whatever metric you measure it, the industry has changed hugely over the years. In order to be the best trade media platform we can be, so must we.
And so with a new approach, a new look, and a significant amount of investment, we bring you the new MCV.
As news consumption continues to evolve, we’re taking the magazine fortnightly from the 21st April, with an increased emphasis on analysis, deep-dive features, and interviews with the biggest names in the industry. The magazine will undergo a significant redesign and will offer more pages than the current issue, providing as much, if not more, total magazine content per month.
Beginning this May, we’re taking our content delivery model to the next level by significantly upping our digital game and delivering news exclusively via our digital platforms. MCV’s website and all newsletters will be transformed over the next few months to support a responsive design for a more engaging mobile experience.
And MCV continues to expand in the event space – the MCV Awards this year had a new venue, new categories and judging process, meanwhile Women in Games this year will be held at a new venue accommodating 250 people, and has new categories – eSports Contender, Breakthrough Talent, New Development Talent and Career Mentor, recognising more women in the industry than ever before. We will also in the coming months be announcing a brand new event for our growing eSports community via MCV’s sister brand – eSports Pro.
Finally, the Future Games Summit is building on its first year with a whole new track focused on games development as well as continuing tracks looking at future business and future technology, and a Game Jam will run alongside the event over the two days.
We hope you are as excited as we are about these changes. As the interactive entertainment industry transforms to meet the rapidly evolving needs of professionals, so will MCV. And rest assured that the one constant through all this will be MCV’s commitment to creating excellent, market leading (and defining) content. The MCV brand, as it always has, will stand for serious journalistic quality – across all delivery platforms.
Back in 1998, we launched with a weekly magazine frequency because we saw a need to deliver more industry news, more often. Today, we see a similar need and we’re building out a more robust array of digital media elements to meet it, while continuing to invest in print and live events. Our aim is to serve the UK interactive entertainment industry with the information they need, and on the platform they want to consume it.