LEEDS NAMED UK’S NEW CAPITAL (OF CLUMSINESS)
- iSmash reveals Leeds, Nottingham and Bristol are the UK’s three ‘clumsiest’ cities – with the highest rate of mobile phone repairs
- London, Swansea and Wakefield report least handset accidents
Being accident-prone owes just as much to where you live as poor co-ordination or simply having “butter fingers”.
The biggest ever study of mobile phone breakages across the UK highlights massive regional and city-by-city variation in the numbers of shattered screens, scuffed handsets and mangled charging ports. Data collated from 160,000 online searches by mobile phone repair specialist iSmash has revealed the extent to which clumsiness and geography are intertwined.
The North is officially the most dangerous region to own a phone, with the city of Leeds identified as Britain’s undisputed number-one Clumsytown (is there something in the Yorkshire puddings?). Newcastle, Manchester and Liverpool are all ranked within top 10, while Nottingham and Bristol were second and third overall – accounting for a disproportionate share of the £3.1bn spent on gadget repairs in the UK since 2012.
The study has brought together Wakefield and Swansea as homes for careful phone owners. And perhaps surprisingly, given the fast and frenetic pace of life in the capital, London also finds itself low on the list, ranking 23rd out of 25.
Julian Shovlin, founder of iSmash says; “Breaking a phone is not just frustrating and inconvenient but can also prove very costly. I’d like to humbly suggest that those in our top clumsy cities invest in a good phone case!”
However, for those who do suffer a ‘phone pas’ (and let’s face it, this can happen to the best of us, regardless of geography), iSmash is offering £10 off repairs throughout June. Just apply the code PHONEPAS at https://www.ismash.com/blogs/news-reviews/new-capital-of-smartphone-clumsiness-crowned
The UK’s 25 Clumsiest Cities: