KIXEYE RAISES OVER $50,000 TO SUPPORT IRAQ AND AFGHANISTAN VETERANS OF AMERICA (IAVA)
100% of proceeds to be donated from special in-game promotion
KIXEYE, the leader in online combat strategy games, today announced it has raised over $50,000 through a special charity drive to support the non-profit organization, Iraq and Afghanistan Veterans of America (IAVA). In partnership with VirtGood, which connects leading non-profits with online game companies, players had the opportunity to purchase for a limited-time $2 gold bundles in Battle Pirates, and as an added bonus would receive a custom IAVA badge displayed on their base through the duration of the charity drive. The promotion generated more than $50,000 in revenue over the course of the six-day promotion and 100% of the proceeds will be donated to support IAVA.
“We felt that it was important to recognize our veterans this Memorial Day by running this promotion and donating all proceeds,” said Will Harbin, CEO at KIXEYE. “Many of our employees have family members and close friends that have and are still serving in Iraq and Afghanistan. We plan to organize more charity events in the future, and this was just one small way of showing our support.”
“Highly engaged communities like KIXEYE’s are incredibly valuable for leading non-profits like IAVA, and we’re thrilled with the outcome of this IAVA Memorial Day campaign,“ said Daniel Hayes, founder and CEO at Virtgood. “It’s amazing to see how two very different organizations who might not have previously thought to partner, can collaborate for the greater good. VirtGood is looking forward to coming out of our closed beta to make a broader impact across both industries.”
IAVA is the first and largest non-profit, non-partisan organization for new veterans, with over 200,000 Member Veterans and supporters nationwide. IAVA is dedicated to standing with the 2.5 million veterans of Iraq and Afghanistan from their first day home through the rest of their lives. The mission for the IAVA is to build an empowered generation of veterans who provide sustainable leadership for our country and their local communities. They work toward this vision through programs in four key impact areas: supporting new veterans in health, education, employment and building a lasting community for vets and their families.
“We can’t thank KIXEYE enough for their critical leadership in helping improve the lives of Iraq and Afghanistan veterans and their families,” said Paul Rieckhoff, founder and CEO at IAVA. “KIXEYE’s innovative support allows us to continue fighting to ensure all veterans receive the care and benefits they deserve, and we hope they will inspire more companies to join them in supporting our mission.”
IAVA has been awarded 4 stars – the highest rating – from Charity Navigator, America’s largest independent charity evaluator, and TIME magazine added that the “IAVA remains the most important organization representing the new generation of veterans.” To find out more information, please visit IAVA.org.