Experienced gamers looking to turn their passion into cash can contribute online writing content. There is an abundance of online video game blogs looking for writers to share their takes on popular video games.
Freelance video game writing can be incredibly competitive, but there are ways to give yourself an edge in the industry. Here are some of the best ways on how to become a video game reviewer.
The world of video game reviewer jobs relies heavily on gaining readers. Writers need people to view their sites to build an audience. There are a few ways to have your content be seen and, in turn, make money off of it. Some companies like Scanteam specialize in online marketing and Search Engine Optimization (SEO) promotion. These types of companies utilize techniques to attract people to websites.
SEO, is a marketing technique that involves gaining site traffic by using a set of practices to increase search engine rankings. The idea is to get articles at the top of the list of online search results.
Optimizing articles through using keywords, titles, and content can bring them to the top of results on major search engines. Alex Lysak, CEO of Scanteam, is an expert in affiliate marketing of the iGaming Market.
When trying to attract readers, it is essential to consider keywords in articles. Take into consideration the target audience and terms they may be looking for. By incorporating those keywords into their work, their content is more likely to show up in search engines.
Build a Following
Building an online presence with a following allows gamers to earn their income. The bigger the online influence, the more potential there is to make money off video game critic jobs.
Stay Up to Date
With seemingly constant updates, expansions, and downloadable content, the video game industry is anything but stagnant. It is crucial to stay up to date on the hottest games on the market.
Initial reviews will become irrelevant when new updates and expansions are released. The ever-changing products require those with game reviewer jobs to stay up to date on the latest trends to ensure their content is relevant.
How to Increase Following
Getting attributed reviews published on established gaming websites that may not pay directly will increase the following of freelance writers. If readers see an author’s name and trust the content, they are drawn to keep updated on similar work. Trustworthiness increases readers’ views on personal websites, blogs, and channels. It is all about gathering readers from established gaming websites and bringing them to your content.
Write Trustworthy Reviews
With all the video game reviews, it is vital to make yours stand out. By writing trustworthy reviews and creating quality content, readers will keep coming back because they value a trusted opinion. It is important to acknowledge both the pros and cons when writing reviews to make content that readers can trust.
Payment and Benefits
Payment can be tricky to find video game reviewer jobs that earn direct money from online platforms. Writers may receive exposure or free video games instead of cash for their work. The money pantry lists 22 paid video game journalism jobs and what they offer.
Attribution on Established Sites
Many companies, such as GameCrazy, offer compensation by providing an author’s bio and photo alongside every post. The company can hyperlink the author’s image to an outside website of their choosing.
While this is not direct cash, it is beneficial in building an online presence. Although it may seem counterintuitive to work for free, this exposure will help to get started and have reviews be seen.
Free Video Games
Other websites, such as The Average Gamer, compensate writers with free games to review, which they can keep. Video games might not be direct cash, but getting them for free cuts down on money spent.
Pay per view
What Culture is another website that features reviews of video games. Writing for this site will get you $0.50 per view of articles over 1,000 words for the first month it is published. Freelance video game writers can increase the traffic on their content through promotion on social media and other platforms. Those views can add up and amount to significant pay if you have a following on social media, personal website, or blog.
Make Money through Advertisements
The potential for revenue through advertisements increases with the more traffic writers get on their blogs, channels, and social media. Once you establish an audience, your online presence becomes a valuable asset in making money off targeted advertisements on your website.
Become an Affiliate
Becoming an affiliate for a company is not specifically an advertisement. It is an easy way to make money through commission on gaming products you use.
Affiliate commission rates vary by program and can range from 10-50% of sales. To get the commission, customers must use your referral when purchasing the products.
Look for companies to reach out to that are relevant to the content of your website. Being an affiliate for a company that video game review readers are interested in is a great way to gain commission. Affiliates are a great and easy way to get started in making money through traffic on your website.
- Google’s AdSense is a free program where targeted text ads generated by Google are placed on your website. Ads are curated to the specific gaming content on your website. You get paid by how many ads are clicked on.
- Make information for advertisers available on your website. Include contact information and rates on how to get their ads on your site.
- Reach out to companies that are relevant to video games. Through contacting them, you can establish an advertising agreement to get paid.
Making money from freelance video game review writing is an excellent way for gamers to make extra money. It can be challenging to break into finding video game reviewer jobs, but considering these tips is the best way to get started.
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