With 78% of Brits now owning smartphones, a new survey of 2,000 UK adults commissioned by mobile game studio Project M unveils exactly when Brits are using their smartphones to play games, take selfies and social media stalk. It found:
- British mobile users spend six months of their lives playing mobile games
- Women spend more time on their mobile phone playing games than men, equating to over three days a year
- 18-34 year olds spend four and a half days of the year playing games on their smartphone
- The average adult in the UK spends 30 minutes a week, or 26 hours each year, using their smartphone on the loo
- This more than doubles to 54 hours per year among those aged between 18 and 34
- And women are just as guilty as men when it comes to toilet-based phone usage
- On average, Britons spend over 22 hours every year using their smartphone to look at adult websites or as part of their sexual activities
- Perhaps unsurprisingly, men (32 hours) spend twice as much time as women (16 hours) using their phone for this purpose
- For 18-34 year olds, more than two days of the year (53 hours) is spent reading showbiz or celebrity news via their smartphone, well above the national average of 27 hours
- Millennials are also spending over two days (54 hours) of the year taking selfies or checking their appearance with a smartphone – that would be the equivalent of nearly five months across their adult life
- On average, people in the UK spend 24 hours, or one day a year, stalking their friends, family or love interests on social media
- Women (28 hours) spend much more time than men (20 hours) on this voyeuristic activity
- Checking their smartphone has become a key part of people’s daily routine, with 60 hours a year spent looking at a smartphone first thing in the morning or last thing at night
- For 18-34 year olds this figures jumps to 106 hours across a year – more than two hours every week
- Brits spend the equivalent of an entire working week checking social media on their smartphone, with an average of two and a half hours spent doing this every week, equating to five and a half days a year
- It was revealed that women (170 hours a year) spend a lot more time than men (95 hours a year) on their smartphone using social media apps
As a nation of 42 million smartphone users (78% of the nation) – looking at our mobile-devices on average 85 times a day – seldom is there a moment when we are without our phones. The independent, nationally representative survey of 2,000 UK adults commissioned by mobile game developer Project M found that whether sitting on the toilet, at the dinner table or in bed before drifting off to sleep, Britons are spending a huge amount of time using their smartphone. Furthermore, when they have their smartphone in their hand, people are engaged in all manner of activity for large periods of time, whether it be playing mobile games, taking selfies, stalking people on social media, or even for “adult purposes”.
With gaming now a more popular hobby than football, Britain is a nation of gamers. Taking advantage of a growing consumer audience, there has been a rapid rise in the number of mobile games launched to market – an average of 500 mobile games launch daily on the App Store. While there have been some amazing success stories such as Candy Crash, Clash of Clans and Pokémon Go, it can be a challenge for smaller game developers to gain a foothold in the mobile gaming market.
In light of the huge amount of time people spend on their smartphone, Project M launched with the premise of creating mobile games that give something back to players who invest time in the game. The London-based company’s first creation – Dig That Gold – does just that by enabling players to win real 24k gold bars for in-app success. It is the first game of its kind that offers real world awards for achievements in a virtual environment – it was launched in September 2016 and has currently been downloaded by almost 100,000 users.
Sean McNicholas, CEO of Project M, commented on the findings of the research:
“Mobile games have paved the way for a new generation of social gamers who use their mobile phones to play games when commuting, watching TV, just before going to sleep or in the morning after waking up. It’s no wonder the mobile game industry is claiming an ever-increasing share of the video game market.
“Given the huge amount of time people spend on their smartphone, we’ve set about creating a truly unique mobile game that delivers tangible awards to players in the form of real 24k gold bars. It means that people who are spending hours upon hours every week using their smartphone while on the train or on the toilet now have the chance to turn this time into actual gold.”