THE WORLD’S SWEETEST GAME CANDY CRUSH SAGA LAUNCHES FIRST OFFICIAL CANDY COLLECTION IN THE UK
New hard-rock Candy Crush inspired range from Spun Candy offers fans even more delicious bitesized fun!
King Digital Entertainment plc (NYSE: KING), a leading interactive entertainment company for the mobile world, today announced that the world’s sweetest game, Candy Crush Saga, has launched its first UK collection of candies in partnership with sweet connoisseurs Spun Candy. Available from today exclusively at Selfridges stores nationwide and within Spun Candy’s very own store in the heart of Covent Garden, long-time fans and candy-lovers alike will be able to savour treats from the deliciously sweet and colourful world for the first time.
Four different collections of handmade Candy Crush candies are available at launch, inspired by popular episodes in the game. Fans can mix and match a range of delicious and fruity treats from the fizzy hard-rock depths of the Lemonade Lake Collection, to the coconut Colour Bomb hard-rock in the Sweet Surprise Collection, the watermelon Mr Toffee hard-rock in the Candy Town Collection and a range of fruity flavours in the Lollipop Forest Collection.
“We’re very excited to launch the first Candy Crush Saga confectionary range in the UK, offering fans of the game another way to get a taste of the fun,” says Claes Kalborg, Licensing Guru at King. “We’re proud to be partnering with Spun Candy, a fantastic London-based concept confectioner that has cleverly transformed key themes of the game into a mouth-watering candy range.”
“We’re huge fans of Candy Crush Saga so it’s been a real pleasure to launch the game’s official candy collection,” says James Ellender, Co-Founder at Spun Candy. “The collection offers a combination of natural flavours and Candy Crush Saga themed designs which we’re sure fans will absolutely love.”
Spun Candy is a leading concept confectionist, having first launched in September 2013, when they opened their first store in Covent Garden, London. Spun’s artisan process of making candy stems from methods used across the world which they’ve brought back to British shores. All their candy collections, including the new Candy Crush Saga collection, are vegetarian, full of natural fruit flavours and completely handcrafted.
Future store openings are planned throughout 2014, including Dubai Mall store and Yas Mall in Abu Dhabi.
Full collection breakdown and cost:
Candy Town Collection 50/100g bags and 100/200g jars
Lemonade Lake Collection 50/100g bags and 100/200g jars
Sweet Surprise Collection 50/100g bags and 100/200g jars
Lollipop Forest Collection 50/100g bags and 100/200g jars
50g Bags – £3.00
100g Bags – £5.25
100g Jars – £5.50
200g Jars – £9.50
Small Forest lollipops – £2.75
Medium Forest Lollipops – £4.75
For further information on purchasing the official Candy Crush Saga collection, please head to the official Spun Candy website: http://www.spun-candy.com
Candy Crush Saga can be downloaded Free-to-Play via iTunes, Google Play or on Facebook. For more information on Candy Crush Saga, please visit: http://www.candycrushsaga.com/