The new delicious augmented reality Candy Crush effect is available from today for all Facebook users and allows players and selfie fans to get #thatsweetfeeling and experience the game in a new and immersive way. The game is now live in Facebook Camera which you can access following this link.
The aim of the game is to catch candies of the same colour in the player’s mouth as they are thrown in from the bottom of the screen. Each time a candy is consumed, the player’s face expands. When a player has eaten four matching treats, their face will transform into one of the game’s iconic striped candies and it will transform into a colourbomb for five candies. Each round is more difficult than the last with the tasty treats moving more and more quickly around the screen.
Players can share their scores and challenge their friends on Facebook. The delicious camera effect can be accessed when players swipe right on their timeline, tap the wand icon and then click on the Candy Crush icon in the camera tray.
Richard Hocking, VP, Performance Marketing, King commented: “We’re thrilled to work with Biborg and Facebook on the Candy Crush camera effect using AR Studio. This special augmented reality experience allows fans of the game to experience Candy Crush in a more immersive way than ever before. We think our players will have a lot of fun being transformed into candies and competing with their friends for the highest score”.
Leo Olebe, Global Director, Games Partnerships at Facebook said: “AR Studio makes it possible to bring our favorite game experiences into the real world, and King has delivered on this by adding Candy Crush elements that not only look amazing but are also fun to play. King has built one of the most passionate communities of players in the world thanks to Candy Crush, and its AR Studio experience provides a new, interactive way for fans to celebrate with (and outscore) each other.”
To learn more about Candy Crush Saga visit: http://www.candycrushsaga.com
