Largest Console Beta for a New Video Game IP
Over 4.6 Million Fans Played Beta
Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) and Bungie, today confirmed millions of people have played their upcoming and award-winning game Destiny during their beta test to gather vital information in preparation for launch. The Destiny Beta included a sampling of major activities featured in the full game. The beta began first on PlayStation®4 and PlayStation®3 on July 17 and came to a close Sunday evening, with 4,638,937 unique players participating.
“This is the biggest beta of this console generation by a wide margin and the largest console beta ever for a new video game IP to date,” said Eric Hirshberg, CEO of Activision Publishing. “Hosting a beta at this scale is an incredible feat, so we’re thrilled to see the phenomenal response. But the beta is just a taste of what’s to come. We’re counting down the days to our launch day, September 9th.”
“We were totally blown away by the number of people who played the beta,” said Pete Parsons, COO of Bungie. “We surpassed even our own goals and the feedback was invaluable. We cannot thank the community enough, the response was humbling and in the weeks ahead we’ll be working hard to ensure that Destiny lives up to the expectations at launch.”
For more information, visit www.DestinyTheGame.com. For exclusive updates, follow the official Destiny social channels at www.facebook.com/DestinyTheGame and @DestinyTheGame on Twitter, and interact directly with the developers at www.Bungie.net.