Funding secured to accelerate growth of innovative, market leading eSports real-time streaming platform
DingIt.tv announced today that it has secured follow on seed funding from Black Green Capital of $1.5m to expand and support the growth of its highly innovative real-time broadcasting platform.
The DingIT.tv platform offers three key advantages over the current offerings used to broadcast eSport events:”
1. For viewers, the platform offers exceptional quality with significantly lower bandwidth giving the end user both SD and HD enhanced experiences delivered onto PC, tablet or phone – a significant step up to current platforms. DingIt.tv is the only platform that can broadcast in HD to all end users on a global basis using its proprietary software.
2. For broadcasters it providers a simpler and easier way to stream onto the platform. Simple integration into the existing workflows used for both TV based and live events means lower costs, more control and greater event quality for increased end user engagement.
3. For advertisers and agencies it provides a significantly enhanced commercial offering with exceptional CPM returns. The ability for advertisers to run video ads through organic breaks in the action as well as the more normal pre, post and mid-roll adverts improves the experience and thus the viewer metrics.
The DingIT.tv platform has already achieved strong subscriber growth with limited organic advertising and this new seed investment will enable the platform to target a wider range of broadcasters and advertisers to accelerate its market position. Aimed squarely at the high growth eSports market, for the first time broadcasters can deliver the near real time high quality content which end users are now demanding.
“The bottom line is that end users get true HD quality onto all of their devices, live events are not disrupted by adverts and engagement is significantly enhanced meaning better end results for the broadcaster and advertiser. This is a significant step up to what is available today, and is entirely based on proprietary technology meaning we have a significant edge in the market. As end user bandwidth improves we will be able to seamlessly upgrade the users to UHD giving inbuilt future-proofing for broadcasters” said Mark Hain, CEO and founder.
He continues “Black Green Capital share our vision of the future of DingIt’s disruptive broadcast streaming technology and unique online ad model, and are bringing both the financial backing as well as their own entrepreneurial skill set that will help drive our success. I am therefore delighted to welcome Black Green Capital’s CEO David Rowe to join us as Chair. David has an exceptional track record in growing technology companies and will play a key role in helping to guide DingIt as it continues its global rollout.”
David Rowe said “Dingit.tv is a very exciting company with a highly disruptive technology platform which adds value to the customer experience and enables broadcasters and advertisers to enhance their commercial returns. eSports is breaking all records in terms of growth and viewing numbers and we are delighted to be participating in what we believe will be the premier go-to platform for delivering real-time, live eSport events”