ESL and Betway Group to provide safe and secure betting for Counter-Strike fans
ESL, the world’s largest esports company, has today announced a partnership with Betway Group for the ESL UK Premiership, the United Kingdom’s largest esports tournament. The partnership will see the introduction of legalised betting services added to the tournament, a first for the local esports scene. This move brings esports one step closer to the revenue model associated with traditional sporting events.
“Betting is already a huge part of the Counter-Strike: Global Offensive community,” explains Peter Mather, UK Community Manager for ESL. “Our partnership with Betway will provide a tried and trusted alternative for our fans and spectators, encouraging growth within the UK.”
Betway has been supporting the competition from the onset of the ESL UK Premiership Group Stages, the online leg of the tournament where eight of the UK’s most talented teams compete for a spot at the offline finals, based at London MCM Comic Con.
Betway’s Alan Alger said: “Our eSports offering continues to grow exponentially, and the introduction of our eSports-only microsite has proven very popular. The partnership with ESL further cements our commitment to the eSports community and we can’t wait for the playoffs and finals to get started.
“We’ll be offering a wide variety of pre-game markets, alongside handicap betting and an ever increasing number of in-play markets.”
Odds for the ESL UK Premiership Playoffs will be released on Tuesday 6 October, and can be found within the esports section on esports.betway.com.
ESL is the world’s largest esports company, leading the industry across various games with numerous online and offline competitions. It operates high profile, branded international and national leagues and tournaments such as the Intel® Extreme Masters, ESL One, ESL Pro Series, StarCraft® II World Championship Series, as well as grassroots amateur cups, leagues and matchmaking systems. ESL covers a broad field of services in gaming technology, event management, advertising and TV production, fully catering to the needs of the esports ecosystem. With offices in Germany, UK, Russia, France, Poland, Spain, China, Australia, North America and partners in many other countries, it has a truly global footprint (www.eslgaming.com).