The announcement that EA Sports has secured a new 10-year deal to feature La Liga on its FIFA series of games is great news for football fans everywhere.
The news followed hot on the heels of the confirmation that FIFA 21 is scheduled for release on October 9, making it a double cause for celebration.
Many FIFA players had been concerned that the launch would be timed to coincide with the arrival of the next-generation consoles, but thankfully that won’t be the case.
Read on as we assess the extended tie-up between EA and La Liga, look at what fans can expect from FIFA 21 and tell you about another development that has sparked plenty of coverage in digital advertising circles.
La Liga deal boosts FIFA franchise
The deal with La Liga is a huge boost for EA Sports, giving the company peace of mind that FIFA will remain as the best football game on the market.
EA had suffered a blow last year when its partnership with Juventus ended and the Italian club signed an exclusive deal with Konami’s Pro Evolution Soccer (PES).
However, penning the extended agreement with La Liga ensures that FIFA players will still be able to play with their favourite stars from across Spain’s top flight.
The two parties have also committed to growing fandom and participation through La Liga’s official eSports competition – eLaLiga Santander.
Fans set for feature-rich FIFA
The impending launch of the PlayStation 5 and Xbox Series X is a hugely exciting development for fans of the FIFA series.
It was becoming increasingly noticeable that EA were struggling to eke out much in the way of improvements on recent editions of FIFA, but that won’t be a problem on the next-gen consoles.
The new Unreal Engine 5 and 8K supported graphics will have a huge impact on the gaming experience, helping to take FIFA 21 into another stratosphere.
This will boost the enjoyment of playing elements such as Career Mode and Volta Football, and should prove at tough act for PES to match.
EA give fans Dual Entitlement bonus
Many fans wondered whether the October release date for FIFA 21 would leave them needing to purchase another copy of the game when the next-gen consoles are launched.
EA has allayed those fears by confirming that players who buy the game for PlayStation 4 or Xbox One will be able to upgrade their copy if they purchase one of the new machines.
This will apply to both download and physical copies of the game, thus ensuring that players can enjoy FIFA 21 in all its glory when the next consoles arrive on the scene.
All progress made by players will transfer back and forth between the old and new consoles, making Dual Entitlement a truly excellent initiative by EA.
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