New research by Superdry has revealed that Fortnite is the most popular video game globally and Twitch streamer Ninja is the most searched for in the world. UK-based gamer tommyinnit is the UK’s most popular Twitch streamer, and Fortnite is the most popular game loved by Brits.
With an estimated 3.24 billion global gamersⁱ and Twitch streamers earning millionsⁱⁱ by inviting the world to watch them play, Superdry has analysed Google data from 169 countries over the last 12 months to discover which are the most popular games and gamers.
Released in 2017, Fortnite is a free battle royale game that is available on a range of devices and has truly taken the world by storm. According to the data, it’s this game that takes the top spot in 106 countries – making it the most popular game globally. Minecraft, which involves creating worlds with blocks in a three-dimensional space, comes second with 51 countries, including Russia, Brazil and South Korea, searching for the game the most.
Although Fortnite and Minecraft clearly dominate the world in terms of popularity, Grand Theft Auto V, Genshin Impact and Valorant also feature in the top list – although for only a handful of countries.
|Game||Number of countries|
|3. GTA V||2|
|=4. Genshin Impact||1|
Most popular twitch streamers
Twitch streamer Ninja takes the top spot as the most popular globally, though this may not be too surprising as the American gamer has a whopping 17 million followers on the streaming platform. With 46 countries searching for him the most, Ninja is well-known for streaming Fortnite Battle Royale and has even gamed with celebrities like Drake and Travis Scott.
TommyInnit, a British streamer, is the second most search for Twitch streamer in the world with 36 countries searching for him and his livestreams. At only 17 years old, he holds Guinness World Records for having the most followed Minecraft channel on Twitch and the most viewers of Minecraft live stream on Twitch.
The third most Googled Twitch streamer is AuronPlay who is based in Spain and has 10.6 million followers. Unsurprisingly his username is the most searched for in many Spanish-speaking countries, including Bolivia, Chile and Peru.
Only two female streamers make the top list, Pokimane (most popular in 12 countries) and Pqueen (most popular in three countries). Pokimane, a 25-year-old Moroccan-Canadian streamer and internet personality, is most famous for streaming League of Legends and Fortnite. Meanwhile Turkish streamer Pqueen is a long-time streamer who has amassed 1.7 million followers.
|Twitch username||Number of countries|
|=10. Nick Eh 30||1|
Justin Lodge, Chief Marketing Officer at Superdry comments:
“We know that many of our best-selling items, like hoodies and loungewear, are the perfect attire for a night of gaming but we were curious to delve into the data to find out the games and streamers that video game fans can’t get enough of at the moment. It came as no real surprise that Fortnite was the outright favourite, but the range of Twitch streamers was fascinating to see – with top channels being based across the globe. We hope the research might inspire those who haven’t caught the gaming bug yet to check out some of the world’s best streamers, or even set up a channel of their own.”
To see the full research visit: https://www.superdry.com/most-popular-gamers
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