GAME are pleased to announce they have become an official games partner of the British Academy of Film and Television Arts (BAFTA). The partnership will see GAME support the upcoming British Academy Games Awards, held at Tobacco Dock on 6th April, along with a number of other BAFTA events throughout the year.
As an official games partner of the Academy, BAFTA will be working to bring exclusive content to GAME through social media, multichannel retail offers and competitions. There will be activity planned in the new BELONGTM Arenas and GAME will also be looking to bring elements of the partnership to life using the cutting edge augmented reality technology of its Ads Reality subsidiary. GAME will additionally support a number of BAFTA’s learning and new talent schemes throughout the year including showcases, masterclasses and BAFTA’s Young Game Designer initiative.
Guy Lister, COO at GAME commented:
“We are delighted to be partnering with BAFTA on a number of game initiatives in the coming months. Our customers are already huge supporters of the games industry and with this partnership we are providing them with opportunities to engage further with the industry, whilst we help support, develop and celebrate the creativity behind the games themselves.”
Nick Button-Brown, Chair of the BAFTA Games Committee said:
“We’re thrilled that GAME will be supporting BAFTA through this partnership. GAME’s influence across the games community will be instrumental in allowing BAFTA to continue celebrating and rewarding talent in the industry through our Awards, as well as bringing BAFTA’s charitable remit to the public throughout the year.”