– 300 stores stay open until midnight to mark release of EA SPORTS blockbuster –
– Abdul Razale from Bow among first to secure exclusives including t-shirt giveaways and posters* –
GAME worked late into the night to offer fans of the popular franchise a range of exclusives, experiences and trade-in opportunities at the UK’s launch of EA SPORTS latest title FIFA 17 last night. GAME, through its subsidiary Multiplay, hosted the first chance to play FIFA 17 last month at Insomnia58 and was the high street home for the game’s UK launch.
GAME hosted midnight store openings at the majority of high street stores, with four select stores giving away a number of tickets to Premier League matches at their launch events. Exclusive to GAME, free FIFA 17 Ultimate Team posters were given to every customer who attended a midnight launch event and FIFA Ultimate Team home kit t-shirts were available to purchase. Stores nationwide hosted plenty of FIFA activity for the launch, with local football teams getting involved and instore tournaments, including a Fastest FIFA Goal competition, taking place around the country.
Abdul Razale, attending the launch at GAME’s Stratford store was amongst the first to score a copy of the hotly anticipated game:
“I started queuing from 7pm, really keen to get my hands on the new game. I’ve always been a FIFA fan, and I’ve already played FIFA 17 early access on Xbox Live. I’m particularly looking forward to The Journey mode, which is adding something fresh to the series.
“This launch means even more to me than usual, as it’s my birthday at midnight so it’s a little present to myself! I’ve booked off a couple of days to play it properly, and this launch event is a great way to start. It’s always nice picking up a copy from GAME as there’s a real sense of community here both in terms of the fans and the staff in-store and that’s what it’s all about. It beats sitting at home waiting for it just to download.”
GAME and EA SPORTS are also giving fans of FIFA 17 the chance to win tickets to Premier League matches every Thursday* from mid-October for the rest of the season! To enter all you need to do is download the GAME app and register your details. Each week FIFA Ultimate Team (FUT) assembles the best players from international and club competition around the world. This collection of players is available to challenge in FUT and as soon as that week’s team is announced, GAME’s Premier League ticket competition will be open for entry.
EA SPORTS is the Official Lead Partner of The Premier League.
*Tickets valid for matches from 19th November 2016, multiple tickets available for 85 Premiership League matches
