GAME announces retail sponsorship of the UK’s biggest video games event
GAME, the UK’s leading video games retailer has been announced as this year’s retail partner for EGX 2015, cementing the brands ongoing relationship with the biggest video games event in UK history.
EGX 2015, hosted at the NEC in Birmingham from the 24th to 27th September, will give over 80,000 gamers the chance to play over 100 of the most anticipated console and PC games months before their release, as well as the opportunity to hear from well-known game designers. GAME’s sponsorship will give all those in attendance the opportunity to play, pre-order and buy the latest games directly from the event itself.
Fred Prego, Marketing & Insight Director at GAME, says, “We’ve been working closely with EGX for years, so we’re really excited to be an official sponsor again in 2015 and having a retail presence at this huge event will make gaming even more accessible to attendees. We can’t wait to be part of it and to see all the exciting new additions this year”.
David Lilley, Managing Director of Gamer Events, says, “We’re delighted to welcome GAME as the retail channel sponsor for another year. It’s brilliant that attendees can play games coming for Christmas and then pre-order on the spot.
“EGX promises to be even better with the broadest range of content including e-Sports, Cosplay, fighting tournaments and board games, not forgetting the parties every night too.”
To find about more about EGX and how to purchase tickets visit: https://www.egx.net/egx