HUTCH PARTNERS WITH HOT WHEELS™ TO BRING THE THRILL OF RACING TO LIFE WITH NEW MOBILE APP HOT WHEELS™: RACE OFF
*Hot Wheels™: Race Off hits the App Store and Google Play ahead of Christmas*
*The new title features 30 Hot Wheels™ designed vehicles in 40 racing levels*
Today, Hutch and Hot Wheels™ announced the release of Hot Wheels™: Race Off, available now on the App Store for iPhone, iPad and iPod touch and on Google Play for Android devices. The release comes off the back of the partnership between the UK based studio behind chart hits MMX Racing and MMX Hill Climb and toy giant Mattel to bring the number one selling toy in the world to life in this high-octane-fuelled racing game for mobile.
Challenge friends in a fierce multiplayer mode as you advance through the game’s 40 levels, while collecting all 30 vehicles that will be released in the 2017 line of Hot Wheels toy cars, including original designs like Sharkbite and Poppa Wheelie, to life-size Hot Wheels like the Rip Rod. Race in stunning tracks across city, canyon and spooky forest environments, and beat the competition as you upgrade and customize your car’s features.
“The goal of Hot Wheels™: Race Off app was to create a digital play experience that puts fans in the driver’s seat, the same way they have for nearly 50 years with tracks, play sets and vehicles,” said Jason Horowitz, Vice President, Global Brand Marketing, Hot Wheels™. “I played with my two sons and they became instant fans, that’s when I knew we had created something cool.”
Shaun Rutland, CEO of Hutch, comments: “It’s an honour for us at Hutch to have the opportunity to bring a brand we all grew up with to the world of mobile racing. The team have pulled out all stops to create a game that pays homage to the look and feel of Hot Wheels™, whilst providing non-stop fun for casual and seasoned players alike. We’re confident that both the growing Hutch community and fans of Hot Wheels™ will enjoy facing off in a challenging multiplayer environment along with solo races that bring the fun of Hot Wheels™ legendary toy cars to mobile.”
Buckle up and strap in! Download Hot Wheels™: Race Off from the App Store and Google Play now.