In this article, we will reveal ten practical ways to bring more active customers to your business immediately. The goal is to gain new customers and do something that requires fewer resources: to get back old customers who have since become inactive.
Preparation
Before you take any first step, to gain new active customers, you must have decided what the goal is, commonly known as what you want to achieve with your strategy. It is not enough to say that we want more customers. We need to clarify and have in mind what exactly we want to achieve:
- How many new customers do you want? This question is also related to the number of customers you can ideally serve without discounts on the quality of services.
- Who is the ideal Customer for you? In short, what are the characteristics of your target group? Where are they affected, and who do they frequent?
- What kind of products or services do you want to offer to new customers? Which of these will show them the highest degree of what they are looking for and at the same time will have the right profit margin for you?
Once the preparation is done correctly, the next step is to think about this irresistible offer, with which we will attract the ideal customer and increase sales.
The offer you will think of must be simply irresistible!
It should be so good that it is absurd for someone with the profile of the ideal customer to say no to it. When we say offer, we do not mean a discount, but you will offer a Value Proposition to the Customer.
Necessary elements that the offer must have:
Very high ROI (Return On Investment).
The value that the Customer will receive from the offer should be much greater than his investment.
Be easily understood.
In other words, you should express the offer in such a way that the Customer immediately realizes that he will earn much more than what he will spend.
Be credible.
The better your bid and the higher your ROI, the harder it will be for someone to believe you.
To prepare the ground for the next purchase.
Think of an offer with which it will be perfectly natural for your Customer to want to buy more from you or related products and services.
In what specific ways will you inform your Target Group about your fantastic offer?
1. Send Email Newsletter
One of the most direct ways to communicate with your customers is via email. If you have an email machine like Mailchimp and a ready-made contact list, you can instantly write a nice compelling email and send the offer to your customers.
2. SMS
If you have the mobile numbers of your old customers or people who have given you their mobile phone voluntarily, you can easily send them bulk SMS to inform them about new offers.
3. Google Ads
In case you do not already have an advertising campaign on Google, now is the time to start it!
4. Facebook Ads
Create a Facebook advertising campaign that will bring visitors to a new tab within your Facebook page (like a mini-site), where you will present the offer. Alternatively, you can direct users directly to your site.
5. Google SEO
If you look at your statistics in Google Analytics or your rankings in Google Webmaster Tools, you will notice interesting keywords with many searches, which you get on the first page down or on the second page. By promoting SEO on these specific keywords, you can quickly get a lot more traffic from them. Take, for example the marketing strategy the online casino uses. They have hired a team of experts to ensure that they will always rank high in Google.
6. Advertising on YouTube
For several months now, the possibilities of advertising on YouTube and the variety of targeting methods have been enriched in an amazing way. For example, you can target specific ages and genders where you are located, with specific interests, who watch specific videos and show them a promotional video spot before watching the video they were looking for.
7. Improve your Site with CRO
Your site has a specific traffic every month, which can, of course, increase with the above methods we described. However, apart from the increase in traffic, the increase of visitors to customers is also very efficient. Have you thought about how you could do something immediately to get more visitors?
8. Telephone
What’s nicer and more direct than the phone? Okay, it might not be the most fun thing in the world to have to make hundreds of phone calls to persuade someone to become a customer. However, you do not have to start Cold Calling with people you have never spoken to before. You can begin by talking to your old customers, to let them know about your amazing offer that will make them come back.
9. Send Direct Mail
Email is a great way to send lots of messages easily, quickly, and cheaply. Unfortunately, however, due to media abuse, communication noise, constant postings in our lives and various technical problems, it does not have the same power as a conventional letter that comes to us by mail (or by courier).
Select some specific people you consider ideal customers and send them a letter with your offer. This offer should be clear. If you need more than one page to present it convincingly, do not skimp on the paper.
10. Organize an Event
Think of an event that you can organize immediately and invite old or new prospective customers. In this event, you can present new products and services, new collaborations, recent developments in your industry, useful tips, and of course, your new amazing offer.
