HTC partners with UK retailers to bring VR into stores from 17th March 2016
HTC Corporation (“HTC”), a pioneer in innovative, smart technologies, today announced their virtual reality system, ViveTM will be heading to retail stores across the UK, making it the first complete VR system to hit the high street for hands-on demonstration and pre-order.
The retail partners announced today include Dixons Carphone plc, Europe’s leading specialist electrical and telecommunications retailer, and PC component specialists, Overclockers UK and Scan Computers International Ltd. From 17th March 2016, ViveTM will be available for hands-on demonstration and pre-order in participating stores across the UK, with the product reaching consumers from May 2016. The full list of participating UK stores is:
- Currys PC World, Leeds (Birstall)
- Currys PC World, Reading
- Currys PC World, Tottenham Court Road
- Overclockers UK, Newcastle-under-Lyme
- Scan Computers International Ltd, Bolton
Each store location will boast a ViveTM demonstration station, fully open to the general public for individual sessions to experience a host of virtual reality content supported by the platform. Consumers will be able to pre-order ViveTM following an in-store demonstration, directly from each retailer.
Peter Frolund, HTC’s VP for VR (Europe) commented, “Through our partnerships with the UK’s leading consumer electronic retailers, we’re thrilled to offer the public additional avenues to experience and pre-order ViveTM at in-store locations nationwide. What truly brings ViveTM to life is trying it first hand, and we can’t wait to bring this opportunity to as many consumers as possible”.
Priced at £689, ViveTM is the first complete VR solution, including wireless VR controllers, room scale movement, and HMD featuring a built in camera. For a limited time, ViveTM will also ship with three fully-fledged VR experiences: Tilt Brush (Google), Fantastic Contraption (Northway Games in collaboration with Radial Games) and Job Simulator: The 2050 Archives (Owlchemy Labs).
For more information, or to find out the nearest location where you can experience ViveTM in-store, please visit http://www.htcvive.com/uk/
Full address for participating UK stores as below.
Currys PC World Leeds (Birstall)
West Yorkshire Retail Park
Holdening Way Birstall
Currys PC World Reading Gate
Unit 5, Reading Gate Retail Park
Currys PC World Tottenham Court Road
145 – 149 Tottenham Court Road
5 Lymedale Cross
Lower Milehouse Lane
Scan Computers International Ltd
25-28 Enterprise Park,