HyperX signs on as the first Headline Sponsor for Insomnia52 – The Biggest Insomnia Gaming Festival ever
Multiplay, organiser of the UK’s biggest gaming festivals, is pleased to announce HyperX as its first headline sponsor for Insomnia52, which is set to be the biggest Insomnia festival ever.
Building on the largest spring festival in its history, which showcased the latest games, the best indie talent and the biggest eSports competitions in the UK to over 20,000 consumers, Multiplay is pulling no punches as it prepares for its greatest event to-date.
For this year’s epic summer event, Multiplay is going all out, utilising more areas than ever before, including the pitch to assemble a huge marquee that allows even more dedicated zones. New zones and features for Insomnia52 include the YouTuber Live zone, the Just Dance zone and much, much more.
HyperX delivers cutting edge in high-performance products for gaming, tech enthusiasts and creative pros, sponsoring the crème-de-la-crème of eSports talent across the globe.
“We couldn’t be happier to partner with a brand synonymous with high-performance technology,” said Craig Fletcher, CEO & Founder of Multiplay. “We’re pleased to bring HyperX into the family of brands we work closely with to deliver an incredible festival this summer.”
“We couldn’t help but be impressed with how the Insomnia Gaming Festival continues to deliver the biggest opportunities for brands to connect directly with their audience,” said Eleonora Rocca, Channel Marketing Manager UK & Ireland. She continued, “There’s a great synergy between our brands, and Insomnia52 is just the beginning of what we hope will be a long association.”
Insomnia52 will deliver more competitive gaming, tournaments, new game showcases, panel talks, meet & greets and more exhibitors than ever before over the August bank holiday weekend. At its new home, Coventry’s Ricoh arena, Multiplay is set to grow the Insomnia festivals in 2014 with is largest events ever, delivering unrivalled gaming and entertainment to tens of thousands of fans.
For more information on Insomnia52 visit http://insomniagamingfestival.com. More announcements will be made in the coming months.