Hello Everyone today we got to interview a wonderful woman from KING, the makers behind Candy Crush Saga, below is the interview enjoy.
To get started, please can you introduce yourself?
I am Andra Petrosan; I lead the live in-game events team for Candy Crush Saga. I am responsible for coordinating a team of artists and developers to create new and engaging in-game live event content for Candy Crush Saga players.
What made you want to get into the gaming industry? Is it always something you’ve wanted to do because of a game you played growing up, or do you just like working with technology?
When I was growing up, I didn’t know you could have a career working with games otherwise I would have definitely tried to pursue a career in the industry earlier.
Ever since Candy Crush Saga launched in 2012, I’ve loved playing the game. I realised at that point that I wanted to make games that were as legendary as Candy Crush Saga, and that people enjoyed playing as much as I did. So, I found a role on King’s job website that seemed to match my experience and suited me well, and I applied for it.
Please tell us a little bit about ‘KING’, what sort of games do you focus on making and why?
King is a leading interactive entertainment company for the mobile world and we’ve developed more than 200 exclusive games that are enjoyed by millions of players all around the world. We have four key franchises: Candy Crush, Farm Heroes, Bubble Witch and Pet Rescue, all of which we will continue to grow through investment in our live titles as well as the development of new IPs.
I see from your history you have been in marketing for many firms, and then joined KING as Promotions Manager, then acting producer and now producer, what was your drive to get to such a position? How did you find the transition? Also, what sort of obstacles stood in the way?
I started my career working as a junior online marketing specialist at a digital marketing agency in Bucharest. After that, I continued working in the online marketing sector after that but with more of a focus on data analytics and user psychology at an antivirus software Company in Bucharest. The company I was working for at the time offered me the opportunity to move to Germany to take on a different role, which meant I began to transition from away from marketing into a more product focused role.
The role I applied for at King was a CRM manager role, which I was qualified for already, and I felt as though I could bring a lot of experience to the job. I worked very closely with the games team and other teams around the business on a day-to-day basis and so the transition from CRM manager to producer wasn’t too difficult.
What’s a typical day in the office like when working for ‘KING’?
We work in a very dynamic team, where things change quickly and often. No day is the same, so it’s difficult to ever become bored. There are two main parts to my day-to-day job. On one side, I spend a lot of time talking with different teams and people from around the business, so that I can update the team effectively. On the other side, I spend a lot of time researching and planning new ways to improve our players’ experience within the game.
Let’s talk about Candy Crush and its inclusion in the new movie ‘The Emoji Movie’, must feel great? Were there any complications working with a movie studio, deadlines and keeping things as authentic as possible?
We were very excited about the opportunity to have our own scene in the movie! We spent time with the filmmakers to work out the most authentic way to integrate Candy Crush Saga in the movie and vice-versa. We wanted it to be seamless collaboration that would benefit our players and enhance their experience in-game.
As a producer for Candy Crush, what do you do? What’s it like to work on such a game?
As a producer on the Candy Crush Saga live events team, I work with a number of developers, designers, artists and engineers to continually innovate and enhance the experience for our players by adding new content and new levels to Candy Crush Saga every few weeks.
I love working on a game that brings joy to so many people from around the world. Reading people’s comments and reactions when we launch new content like a live in-game event or a feature extension, makes my job extremely rewarding. My team are really open and friendly, and it’s great to be surrounded by so much creativity and talent. It feels like I’m learning so much every day just from interacting with people here.
There has been a lot of call for in-game events within games of late from console games/ PC and now mobile, do you find these events an importance within KING games and why?
Live in-game events play a very important role in the King games portfolio. They offer players variety in the game which ultimately makes the game fun and engaging for our audience.
What would you recommend to university students who are keen to get into the gaming industry?
There is no magic formula but what I can say is that there are so many amazing opportunities when it comes to working in the gaming industry. It depends on what your core skills are and what kind of role in the gaming industry you’d like to pursue but I would recommend to any student that passion for games of any kind always helps. It’s also good to have an understanding of how you personally can add value to the game or company you’d like to work with. Also, be curious and make sure you keep yourself up to date with the latest updates in the field.
There has been a lot of talk in the media of late about women in the gaming industry, that we need more, and a fairer pay gap, which we all agree on… To all the young, aspiring ladies who read our site, what would you say to them?
From my perspective, in order to completely bridge the gap between males and females, and reach a point in our society that is completely equal takes time and effort. A lot of work has already been done – especially in the technology industry. More and more initiatives are being introduced to encourage women to pursue a career in a traditionally male dominated industry. King as a company is great at helping to raise awareness on the various biases through training, and creating an environment in which women feel comfortable to speak up.
How has it been working as a woman in the gaming industry?
My experience of being a woman in the gaming industry has been extremely positive. My team and the people around me have been nothing but supportive and open, and I’ve never felt as though I’m being treated any differently because of my gender.
Interested in Candy Crush Saga, for some unknown reason you have never heard of it? head on over here, and enjoy the treats the game has to offer.