Over the next 12 months KamaGames will be releasing a selection of blogs and research based around its titles and the wider social casino and mobile gaming industry.
We are going to kick off by sharing our first bit of research we did in partnership with Appodeal regarding “Cross Selling Through Rewarded Video”.
“One successful tactic KamaGames uses to retain players, is to cross-sell its portfolio at a specific point in a players’ lifecycle. Cross-selling is a proven tool for increasing Retention, Conversion and Average Revenue per Paying User – as much as 26% higher compared to single product players.
Working in collaboration with one of the top intelligent ad mediation solutions, Appodeal, KamaGames conducted research to see the effectiveness of Rewarded Video compared to other tactics”.
The news story has just gone live on our own site and can be found here – www.kamagames.com/cross-selling-through-rewarded-video and the PDF of the entire research can also be found here – http://kamagames.com/Research.pdf
I hope you’ll take a look and find the research of interest and needless to say you are more than welcome to use the research for new articles on the subject. Should you wish to submit any questions to the KamaGames team on this research or anything else please just shout.