Marchsreiter Communications, one of Europe’s leading specialist PR agencies within the games industry, is delighted to announce the opening of a new office in Moscow. With the start of the Russian computer and video games exhibition Igromir getting closer, Marchsreiter Communications will offer first-hand PR and social media communications for Russian markets.
At the helm of the Moscow branch is industry expert Nikolay Borzov, whose experience in the industry since 2007 includes Russian public relations activities for companies such as BBDO/Sony Computer Entertainment and Akella, and projects such the Need for Speed series, Elite: Dangerous and the MMOs Runescape, Panzar, Tank Domination, Demon Slayer, Therian Saga, and many more, Futher to this, Nikolay has built and maintained community management for Warhammer Online on behalf of Electronic Arts, and contributed to the international PR effort for Russia’s leading trade shows Igromir and ComicCon. Borzov joins the team of Marchsreiter Communications as PR Director, Russia.
Agency founder, Dieter Marchsreiter sees this expansion as a significant step. “The demand for public relations expertise in Eastern Europe is on the increase, but often difficult to fulfill. With our own office on location, we not only ensure direct and personal contact with the Russian games and general interest press; we also ensure our customers receive the same high standard of service they have come to expect from our office in Munich. We are very happy to have brought Nick Borzov on board, an expert on the industry and PR, who knows the Russian market inside-out.”
Marchsreiter Communications also offers PR services first hand in Poland, the Czech Republic, Slovakia, and other Eastern European countries. In all other European countries and important markets, Marchsreiter Communications works with long-established, renowned partner agencies to form the world’s biggest PR agency network for games. The company’s partner agencies are active in Great Britain, France, Spain, Portugal, Italy, the Benelux countries, Scandinavia, Turkey, North and South America, as well as Korea, China, and Japan.
“We internationalize our business and engage in PR activities in countries where there are few experienced games PR agencies to be found. We will continue to uphold our network of partners in the future, and continue to enjoy working with our esteemed partners, whose expertise we cannot and do not wish to replace,” says Dieter Marchsreiter, praising the cooperation with his partners and outlining the future of his communications business.