PlayStation UK, GAME, Bethesda and PR firm Indigo Pearl were the big winners of this year’s MCV Awards, with PlayStation UK taking the highest number of prizes. Not only did the platform holder win best Digital Marketing Team, Game Campaign for Uncharted 4 and Trade and Marketing Team, but PlayStation Access UK also won best Community Team.
GAME walked away with three awards this evening, winning best Specialist Retailer, best Buying Team and the retailer’s Paul Mulholland winning best Store Manager.
Meanwhile, Bethesda and Indigo Pearl claimed two awards apiece, with Bethesda winning best Marketing Team and best Game Publisher, the latter of which was sponsored by Twitch. Indigo Pearl then won best PR & Comms Team and the firm’s Olly McGowan won Unsung Hero.
Attention Seekers won best Agency Team, Electronic Arts won best In-house PR Team, Ukie won best Events Team, and Ubisoft won best Export Team.
Elsewhere, IGN won best Media Team, 505 Games won Best Indie Label, and Blizzard Entertainment won best New Game Brand for Overwatch.
CentreSoft/Advantage Distribution won best Distribution Team award, which was sponsored by LIME Distribution, and Turtle Beach won best Peripherals and Accessories.
In the retail category, Games Centre won best Independent Retailer, and Argos won best Mainstream Retailer.
In sales, Xbox was awarded best Sales Team, but Nintendo UK took the prize for best Sales Triumph for Pokemon Sun and Moon.
As for Person of the Year, MCV awarded Playground Games’ Gavin Raeburn with the award, after the huge success of Forza Horizon 3.
Congratulations to all tonight’s winners and nominees. You can read full interviews and reactions from all the winners as well as see photos from the awards in next week’s MCV.
Here’s the full winners list:
PR & COMMS TEAM
DIGITAL MARKETING TEAM
IN-HOUSE PR TEAM
PlayStation Access UK
DISTRIBUTION TEAM SPONSORED BY LIME DISTRIBUTION
GAME PUBLISHER SPONSORED BY TWITCH
INDIE GAMES LABEL
PlayStation UK – Uncharted 4
NEW GAMES BRAND
Blizzard Entertainment – Overwatch
PERIPHERALS AND ACCESSORIES
Nintendo UK – Pokemon Sun and Moon
TRADE AND MARKETING TEAM
STORE MANAGER OF THE YEAR
Paul Mulholland – GAME
Olly McGowan – Indigo Pearl
PERSON OF THE YEAR
Gavin Raeburn – Playground Games