~ Global partnership takes World of Warriors into new territory ~
Mind Candy, the entertainment company behind global kids phenomenon Moshi Monsters™, is partnering with Sony Computer Entertainment Europe (SCEE) to bring its World of Warriors franchise to even more fans.
World of Warriors launched as an app on iOS and Android in Q4 2014, with great success, being featured in both the Apple App store and Google Play Store. In addition, Apple chose World of Warriors as one of its ‘Best Games of 2014’.
The brand has since taken its first steps into the physical world through toy and multiple publishing formats. This latest partnership will see the brand extended further to reach an even wider audience.
The mobile game sees players battling it out to bring peace to the vast Wildlands by defeating a power-crazed warlord and his evil Skull Army. Ninja vs Aztec, Knight vs Viking, Roman vs Samurai, the game features a whole host of historical characters all with incredible back-stories.
SCEE will endeavor to utilize the rich IP and character that World of Warriors has already built and take advantage of the opportunity to develop and deepen the story.
Darran Garnham, Chief Commercial Officer, Mind Candy said, ‘This SCEE relationship will bring additional expertise, audiences and global distribution to the Warriors franchise. SCEE and Mind Candy share similar goals for developing new and exciting entertainment for a global audience – it will be a fantastic fit.’
‘The process of working with Mind Candy on World of Warriors has been one of synergy, mutual respect and a shared passion for the brand vision and the products that will emerge from it,’ said Shahid Ahmad, Director, Strategic Content at SCEE, ‘We think World of Warriors as a console game is going to appeal to a wide audience and our shared activity will definitely energise the market.’
Mind Candy is best known for its Moshi Monsters brand, which started as an online virtual world for kids and quickly became a global phenomenon that now includes toys, trading cards, mobile games, a music album, a feature-length film, and much more. World of Warriors is in line to become Mind Candy’s next major hit, with the already-released mobile title and several other franchise extensions including trading cards, action figures, role playing products and more.