October 21, 2015. To the casual reader there might not be anything even mildly interesting about that date. Fans of classic time-travelling caper, Back to the Future, however, will recognise it as the day Marty McFly finds himself in a strange world known only as “the future”.
Indeed, this week is perhaps the only time you’ll be able to use the phrase “the future is now” without sounding like some self-obsessed marketing junkie. So, in honour of what is – in our humble opinion – still one of the best film trilogies of all time, we’re looking at how some of the weird and wonderful technology from Back to the Future has influenced our own 21st century design.
The hoverboard quickly became of of the defining elements of Back to the Future, and rightly so – I mean, let’s face it, it just oozes cool.
Unfortunately for those watching the movies in the 80s, getting their hands on Marty’s go-to gadget was a pipe dream: it seemed like a piece of movie magic that would never transcend the big screen. Fast forward a couple of decades and we’re now living in a world full of different hoverboard designs.
In something of a chicken or the egg scenario, it’s difficult to know whether we’d even care about building a floating skateboard had it not been for Back to the Future Part II. At this point though, who really cares. Hoverboards are real, and this one from Lexus is probably the pick of the bunch.
Doc Brown would be proud.
Nike Air MAG
Marty’s self-tying Nike Air MAG trainers are easily one of the more memorable pieces of product placement in movie history. Rather than trying to flog a pair of its now retro sneakers, Nike opted to design a product of the future, seemingly for the future – as the company is only getting around to releasing them this year. Go figure.
Although the Nike Air MAG’s got a limited release in 2011, those pairs – auctioned on eBay to raise money for charity – lacked the all important power laces. However, speaking at Agenda Emerge earlier this year, Nike MAG designer Tinker Hatfield told audience members that the company was working to release a new version of the trainer, complete with power laces, in 2015. Better late than never.
Out of all the innovations that Back to the Future predicted would be around in 2015, 3D movies are probably the one thing we all wish would go away.
It was acceptable in the 80s, when it helped spawn the likes of the god-awful Jaws 3-D. and for some reason movie makers are still intent on flogging us cheap, half-baked 3D thrills.
Still, while Back to the Future rightly predicted that 3D would still be a force to be reckoned with in 2015, at least we aren’t being attacked by huge holographic sharks on a regular basis. Although that might be preferable to another naff 3D re-release.
Another not-so-subtle piece of Back to the Future product placement was Marty’s incessant thirst for Pepsi. Unfortunately, our life preserve wearing hero couldn’t find any in 1955, but in 2015 he was treated the the refreshing flavours of Pepsi Perfect.
Naturally, Pepsi Perfect didn’t actually exist, but, never one to miss a golden marketing opportunity, the soda manufacturer has decided to release limited-edition bottles of McFly’s favourite drink to celebrate the future making a glorious return.
How will it taste? You’ll be able to find out on October 21.
In one scene in Back to the Future Part II Marty becomes a victim of his own insecurities and gets fired as a result – and by video call no less. Ouch.
That’s right, back in the 80s being able to speak to someone face-to-face using the power of video technology was a fanciful idea a best. Oh, how times have changed.
Whether you’re using Facetime, Skype, or any of the other countless messaging apps, we now live in a world where video calling someone on the other side of the world is as easy as tapping a screen. Turns out Back to the Future was spot on about that one too.
original post found here http://ao.com/life/connected/five-ways-back-future-predicted-future/