Partnership gives Egmont publishing rights to create a variety of Roblox books that celebrate the Roblox community with the first set of titles expected to be released in the second half of 2018.
Egmont Publishing, the leading specialist children’s publisher in UK, and Roblox Corporation, the largest user-generated social gaming platform, today announced a partnership that will bring Roblox games, characters, worlds, avatars, developers and the Roblox community as a whole to life in a variety of books for Roblox fans of all ages. The first books will be released in the second half of 2018.
Emma Cairns-Smith, Head of Global Acquisitions at Egmont Publishing said, “Roblox resonates with its millions of fans in a deep and powerful way and we believe that our outstanding publishing program will build that relationship even further. As the number one publisher of gaming titles for children and young adults, Egmont is thrilled to welcome the largest social gaming platform in the world to its list of partners.”
Silvia Figini, VP Global Licensing at Egmont Publishing said, “We are extremely glad to be a partner of Roblox in this new project, which is the perfect next step of the Egmont global strategy for licensed publishing and we look forward to working with Roblox to deliver the first titles next year.”
David Baszucki, founder and CEO for Roblox said, “Our partnership with Egmont will ensure a high quality line of Roblox-based published books that our users have been asking for, and I am excited to be working with such a respected and experienced publisher as we expand our user-generated licensing initiatives in 2018.”
Egmont distributes part of its profits to charitable activities through the Egmont Foundation and in partnering with Egmont, proceeds from the Roblox publishing will be supporting initiatives that generate positive change and value for children and young people at risk.