WALT DISNEY STUDIOS AND REALD JOIN FORCES TO SHOWCASE ROGUE ONE: A STAR WARS STORY IN A NEW 360 VR IMMERSIVE EXPERIENCE AT ODEON CINEMAS AROUND THE U.K.
Starting today to celebrate the upcoming release of Rogue One: A Star Wars Story, fans who go to ODEON Cinemas around the UK will have the opportunity to explore the Star Wars galaxy like never before – in Virtual Reality as a Rebel X-Wing Fighter Pilot.
Working with leading cinema technology company RealD and ILMxLab, Walt Disney Studios have created an industry-first experience that will be travelling to three ODEON cinemas in the UK. The experience gives fans the opportunity to wear a Rebel X-Wing Fighter Pilot helmet and immerse themselves in a 360 immersive VR preview of Rogue One: A Star Wars Story, before it lands in UK cinemas on Dec 15.
Each location has two highly detailed and bespoke X-Wing fighter pilot helmets, close replicas of those in the film that also incorporate the latest VR tech. Budding pilots have a choice to make; Red Squadron or Blue Squadron.
Once seated and wearing the pilot helmet users will enter a VR world, where they can watch the trailer in 3D, or experience ‘Rogue One: Recon’: a fully immersive 360 experience created by ILMxLAB. ‘Rogue One: Recon’ builds directly into the storyline of “Rogue One: A Star Wars Story”, putting users in the cockpit of an X-Wing, but what starts as a routine mission takes a sharp turn as you stumble upon unexpected Imperial presence – and something they will do anything to keep hidden.
Audiences will be able to take part at one of the following locations:
- ODEON Milton Keynes – from today until Tuesday December 6
- ODEON Leicester Square – Thursday December 8 – Monday December 12
- ODEON Manchester Trafford Centre – Thursday December 15 – Late January
Participants are encouraged to share pictures wearing the fighter pilot helmets with #RogueOne and look out for exclusive Snapchat filters in these locations.
“Rogue One: A Star Wars Story” opens in UK cinemas on Thursday 15 December 2016.
Tickets are on sale at: www.rogue-one.co.uk