Last weekend during the Birmingham City F.C. game presented by Ultimo GG, the club announced ‘Battle of the Blues’, the first esports tournament in partnership with Ultimo GG. A platform focusing on tournaments, streaming and video sharing, Ultimo GG is a fully self-sustainable economy and ecosystem that rewards gamers and content creators for everything they do and with a fair chance to earn ULTGG. Registration for the tournament began this past weekend, and the tournament is set to conclude on Oct. 31 at St. Andrews Stadium, around the launch of the Ultimo GG Series.
“We are excited about continuing to grow our partnership with Birmingham City F.C. with this one-of-a-kind ‘Battle of the Blues’ tournament around the newest edition of FIFA,” said Ultimo GG COO, Ben Husted. “This is a great opportunity for us to engage with a diverse group of fans, and we look forward to a highly competitive, memorable and fun esports event.”
‘Battle of the Blues’ is a first event in the recently launched two-year partnership between EFL Championship football club Birmingham City F.C. and Ultimo GG. The single-elimination tournament welcomes players of various skillsets the opportunity to compete on a level-playing field in FIFA22 on PS4 (PS5 players can enter using the PS4 version on their PlayStation 5), all for a £1750 cash prize. The partnership also includes several other esports initiatives such as an esports team, esports platform, in-game events.
“Ultimo GG are helping to pave the way to bringing Birmingham City Football Club into the 21st Century,” Ian Dutton Chief Commercial Officer at Birmingham City Football Club said. “Through eSports and Cryptocurrency it is adding another string to the BCFC bow and providing our fan base with new, innovative activations which is a huge step to bringing through the new generation of Blue Noses. This event is a one of a kind and look forward to seeing how it plays out.”
This tournament is in addition to the Ultimo GG Series which will be launching soon, in two rounds running from November to April, with signups live throughout in October.
Beginning life as an esports events company, Ultimo GG has recently been placing greater focus on digital to unite diverse communities around the globe. In August 2021, Ultimo GG signed an esports partnership with EFL Championship football club Birmingham City F.C. to assemble a new esports team for the club, host tournaments, events, and boot camps. In July 2021, Ultimo GG made history by sending the first ever NFT into space along with their ULTGG tokens. Ultimo GG also has secured partnerships with Win GG, Elite Sports Marketing, CryptoLoja and Team Gullit.
To register and participate in the ‘Battle of the Blues’ FIFA Tournament, visit ultimo.gg/BOTB.
To learn more about Ultimo GG and ULTGG, visit www.ultgg.io.
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