Heroic Labs and UpDownLeftRight (UDLR) have entered a partnership to radically change the way kids play (and pay) for in-game content:
The integration of Heroic Labs’ cross-platform APIs with UDLR’s advanced wearable activity trackers will lead the charge toward a more active, healthy future for gamers everywhere.
With AB, the upcoming wristband developed by UDLR, the days of spending hours on the couch are over. Everyday activities such as walking, running, jumping, and throwing become activity points that can be used to unlock special in-game items and/or currency. More than an incentive to exercise, UDLR’s platform will also allow developers to ethically monetize under-18 players — and help parents teach kids how to manage their in-game finances through a regular allowance (“top ups”).
Game studios and other UDLR partners will be able to easily integrate Heroic Labs’ API and hardware extensions into their titles; they will also receive free devkits and early access to the official Software Development Kit (SDK). Naturally, UDLR partners will also be able to host their games on Heroic Labs’ proven scalable infrastructure — expertly blending multiplayer gameplay and/or social features with UDLR’s activity-driven input.
More info can be found here http://updownleftright.com/
Chris Molozian (CEO of Heroic Labs):
“Working with UpDownLeftRight has been fantastic. UpDownLeftRight’s next-generation wristband will get kids off the couch and into the action through measurable, crucially important physical exercise. We’re thrilled that Heroic Lab’s advanced cross-platform API was chosen to bring additional features to such an important product to market. ”
James King (CEO of UpDownLeftRight):
“Heroic Labs’ APIs are easy to use and very robust — not only handling parts of our wearable’s backend in games that run on their platform, but also powering the UpDownLeftRight-specific features in compatible titles that utilize Heroic Labs’ unique APIs. We couldn’t wish for a more knowledgeable and capable partner.”
UpDownLeftRight’s wearable activity tracker is expected to launch in Q2 2016.