Some time ago in a Galaxy Far Far Far Away there lived a content creator, that worked hard to get noticed, created loads of content, promoted themselves and grew their audience.
Not so Far Far Far Away, along comes a new person, that would upload 1 or two videos per month, expected everything on a plate. Both of these creators are getting paid, but who should be the one truly getting paid, the one that has worked hard to get to where they are, or the slacker, that just expects it?
Now that Youtube has changed its policies, this might affect many Youtube uploaders, but why, are they not doing this because they love what they are doing, love showing off their creations? is money all they care about? not being funny but getting 1,000 subscribers or over 4,000 hours of watch time in just 12 months, is pretty easy if you promote yourselves, and create content on a regular basis, and of course, you are good at what you are doing.
When we started Invision I remember my lecture sitting me down and said, ‘why do you want to do this venture?’ I said to him, ‘its something I love, I love the games industry’. He said ‘that’s all well and good, what about finances, I said ‘everything comes to those that wait’. He smiles and said ‘Money will always come to those that deserve it’. Its true, took a few years before Invision started to make any sort of money and Youtube for us is just a trailer platform and is not something we care about much.
It is like anything, sites like ours pop up all the time, some fail because they just can’t handle it, some re-appear and disappear because they just don’t have committed staff. Sometimes sites change goal posts, add stuff and just don’t keep adding that content, some use companies for codes, review their products and get little to no traction from their content, or claim that do with social media thanks to shares, but look deeper at there shares, its 90% their staff and nothing much else. There are hobbie sites, sites that, do stuff for the fun of it, they dont ask for products, access to events, nothing, they use there own funds and enjoy the ride, while it lasts, ranking and stats, make no difference to them, it is something they like doing during their free time.
We started exactly the same as many other sites, we had no idea what we wanted to do, our structure was all over the place, we added crap, like company pages, streamer profiles, thank you pages and much more, even a massive page dedicated to the companies that help us grow, all of those ideas never helped us or the people/companies we wanted to help. We started small and when asking for products we said ‘We have little to no views, but we want to grow and with your help, we hope we can’.
We scored Blizzard, Ubisoft, Team 17 and Paradox Interactive at first, they were testing the water with us. We proved ourselves and even as of today, we still have there support. We started promoting news, with press releases, we decided to do it the easy way, quick and simple, copy and paste. It works for us, viewers keep coming back and our stats keep going up. We went from an Alexa ranking of (not even being on there) to around 2.5million in just 1 year, so we knew we were doing something right. Our social media was dead, and TBH, we did not care, our site is where it mattered and its ranking in the world and as long as that was still growing we might get a social following at some point.
So should Youtube, put a hold on content creators monetization, in one way no, as there will be creators that want to take the creations very seriously and make it a full-time job or part-time. Though there will be content creators that have no interest in taking it seriously and are just in it for the quick buck. There will also the content creators that want to get somewhere but just not getting anywhere. Whatever the outcome, content creators need to decide, do I love doing this and I can make it work,c an I create more content, can I promote myself better, do I see a future in this. Come on 1,000 subscribers or over 4,000 hours of watch time in just 12 months for any committed creators should be a walk in the park.
You can read the full Youtube changes here