SEO still maintains many secrets for the beginners out there. Even the advanced users have to be continuously updated about the happenings in the field of online marketing. Here are some facts regarding SEO that everyone is not aware of. These facts will force you to consider the search engine market from another perspective. This information will help you improve your SEO strategy along with the internet marketing strategy. Or you could partner with a Digital Marketing Agency and they will help with that.
1. Duplicate content does not penalize you
Are you penalized by Google for using duplicate content? The answer is no. Another question related to this is, will the duplicate content hurt your website? The answer is it depends. According to the search quality evaluator guidelines by Google they are more concerned about copied content and not duplicate content. Google uses a different treatment for the duplicate content then it uses for the copied content. The copied content will get you penalized. The duplicate content may not hurt your SEO campaign like several people will have you believe. It is not optimal for the pages though.
2. Links are not used as a ranking consideration by all search engines
One of the largest search engines used in Russia is called Yandex and it does not take into consideration links as a ranking factor. There are some indications that Google may be heading in the same direction. The SERPs you get for your search term is pretty much the same for Google and Yandex when black hat SEO techniques such as keyword spamming are used. Yandex is saying that their algorithm will be free from link influence. The question is whether other search engines follow? Facts might be used for establishing the trustworthiness of a domain.
3.There are significantly more Facebook activities performed by the top-ranked websites
There is a lot of mystery surrounding the influence of comments and shares etc. on SEO. The question on everyone’s mind is, are social media comments a ranking factor for SEO? The answer to this question is not a simple yes or no. But a greater presence on Facebook can be a good tactic as it is associated with a higher ranking in the SERPs. Facebook interactions affect Google search ranking. So, using social media not only gives engagement with the users but also may provide a higher search engine ranking. The organic listings never come up easily notwithstanding the SEO tactics you are using. Every little bit of help counts towards the final result. You can always ask for advice from an SEO Expert to choose the best tactics.
4. Rich snippets do not influence the ranking
The rich snippets provide a sneak preview of the SERP pages since they appeared for the first time in 2009. Do they have any influence on the ranking of your web pages? No. These rich snippets just add a bit of more information to the search listings but they do not directly influence the Google ranking of websites. But there are some indirect benefits associated with the rich snippets such as the helping page by being easily accessible and showing bits of useful data to the users. These rich snippets can get more people to visit your website which can help with the ranking. But, that apart there is no direct influence on the ranking.
5. Use of search evaluators for deciding the quality of results
Everyone is aware of the fact that many algorithms are utilized by Google for ranking the websites. It might be a surprise for some that Google employs people to evaluate the quality of different search results in the region of 40,000 precision evaluations. These evaluators are required to establish the quality of various results for different searches. Google makes use of search evaluators from several countries having different languages. It also indicates that Google is trying to comprehend the content created in various languages. This also means that the big search engine might become capable of applying penalties to objectionable content from different languages as well. A trained expert can catch spam in other languages and it will eventually affect the overall ranking.
6. Events are ranked by Google based on their popularity
There is a patent granted to Google recently that points to the eventuality that Google will soon rank various events based on their popularity rather than taking into account the number of links pointing to the pages describing the event. The basic idea behind getting this patent is that as several events are happening at the same time in a region at the same time, different people interested in the events will find it easier to select the event they wish to attend.
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