Atari has announced the Atari Summer Camp Collection, a limited edition collection of clothing and accessories from the Atari Club. The collection celebrates a unique moment during the early 1980s when Atari operated summer camps for aspiring computer programmers. The 80s-inspired collection consists of t-shirts, tanks, totes, caps, hats and more. The Atari Summer Camp Collection drops today and is available for only two weeks on atari.com.
In concert with the Summer Camp drop, Atari launched open enrollment for the Atari Club. The Atari Club is a nexus for connecting Atari with fans and partners, creating shared experiences and collaborating on future projects. The goal of the Atari Club is to create opportunities to engage in fresh, exciting ways and infuse elements of gaming culture into everyday experiences.
The new collection is inspired by the Atari Computer Camps, a network of summer camps for aspiring programmers that Atari operated in the 1980s. The camps blended a comprehensive computer education and programming curriculum with a more traditional camp experience including social activities, sports, swimming, music and arts.
Three exclusive items from the Summer Camp drop will be available via the Coinbase OnChain Summer program. The exclusive items can be purchased at onchainsummer.xyz until August 30, 2023.
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