As part of its strategy to build Western development capabilities, BANDAI NAMCO Entertainment Europe S.A.S. announces that subject to the satisfaction of customary closing conditions, including applicable Canadian regulatory approvals, BNEE will acquire Reflector Entertainment Ltd. (Reflector Entertainment) and its subsidiary Reflector Interactive Productions Ltd. from Lune Rouge Innovation Inc. (Lune Rouge). This deal acquisition furthers BNEEβs content strategy aimed at developing 50% of its content outside of Japan.
βDesigning and developing the content we shall publish and distribute is the cornerstone of our strategy.β commented Arnaud Muller, COO of BNEE. βThe creative vision and development capacity of Reflector Entertainment will boost BNEEβs ability to craft breathtaking experiences over the years . We look forward to working with such a skilled team, and to welcome them to the BNE familyβ.
This first strategic move in the incredible Montreal developer community highlights the implementation of BANDAI NAMCO Entertainmentβs Mid-term Plan that aims at strengthening regional headquartersβ autonomy for a greater expansion in global markets.
Founded in 2016 by Alexandre Amancio and Lune Rouge, Reflector Entertainment is focused on building Storyworlds that people can interact with across a variety of media, including videogames, novels, podcasts, movies and much more.
Its Unknown 9 franchise, nurtured by its 120 talented employees, among which industry veterans behind some of the best AAA videogames coming from Canadian studios, was revealed to the public with, so far, the release of the first book in a novel trilogy written by the bestselling author Layton GREEN, podcast episodes, comic book series and most recently the highly anticipated videogame Unknown 9: Awakening.
βThe reach to worldwide audiences and the endless entertainment possibilities offered by the synergies with BNEE and the rest of the Group will provide a great long-term perspective for the team, here in Montrealβ commented Alexandre Amancio.
βWe believe this acquisition will enable Reflector Entertainment to deepen its transmedia vision to build amazing journeys, while expanding on the work already done on the Unknown 9 franchise and other projects.β, said Robert Blain, President of Lune Rouge. βBNEE has an amazing team in place and their skills and knowledge of the industry will guarantee Reflector Entertainment a brilliant future.β
The transaction is expected to close in the fourth quarter 2020. Upon closing of this acquisition, Alexandre Amancio will become Chief Creative Officer of Reflector Entertainment and will operate alongside HervΓ© Hoerdt, Vice President of Content, Marketing and Digital at BNEE, who will manage the transition as CEO.
For more information regarding Bandai Namco Entertainment please visit: https://www.bandainamcoent.eu
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