December is the month of giving. That means business is booming for toy companies. Time to take a look at the most-profitable toy companies in the world: both traditional and digital. Because traditional toy companies have ceded market share to video game companies. Building blocks and barbies make more and more room for screens and consoles. Data specialist BoldData digs into the numbers.
USA playing their cards right
Let’s start with the most successful traditional toy manufacturers in the world. USA is on top of its’ game with 17 companies in the top 100. The top 10 even holds 5 companies from the USA. Number 1 is the American company Hasbro. The ‘Monopoly brand’ seems to have a monopoly on the toy manufacturing industry. They only need 5.600 employees worldwide to generate a staggering 4.7 billion revenue in USD. Mattel – the company behind Barbie and Hot Wheels – is second in the list with a 4.5 billion annual revenue in USD. They have 24.000 employees worldwide. Fisher Price – one of the oldest US Toy manufacturers – can only be found at spot 40 in our list with an annual revenue of 222 million USD.
Europe playground for toy companies
Europe is also a player of force in the traditional toy industry. 57% of the largest toy companies in the world are based in Europe. Number 3 in the top 100 is Lego Systems from Denmark, with an annual revenue of 4.1 billion USD. The second most successful European toy company is the German company Horst Brandstatter Holding, owner or the Playmobil brand. With a revenue of 811 million USD they are number 6 in the worldwide top 100. Moreover Germany does particularly well with 14 listings in the top 100. Ravensburger – the famous puzzle company – is the second most successful piece in the German toy company puzzle. With a revenue of 580 million USD they are 14th largest toy company in the world.
Video gaming: epic battle between USA and Japan
From traditional we move over to digital play: the most successful companies in the video gaming industry. The list is dominated by companies from the USA and Japan. 4 companies in the top 10 are based in Japan. Number 1 is Nintendo, with an all-time high score of 11.832 billion USD. Note: that’s more than twice as much as the most successful traditional toy manufacturer Hasbro. Second on the list is Activition Blizzard. This American video gaming company has broken numerous records with World of Warcraft, Call of Duty and Candy Crush Saga. The top 3 is completed by GameStop, the world’s largest video game retailer. Japanese company Sony Interactive Entertainment is 4th on the list with an annual revenue of 6.466 million. Europe is represented by Mojang AB from Sweden, renowned for having created the famous sandbox game Minecraft. Only founded in 2010, it’s already the fifth largest gaming company in the world with an annual revenue of 4.166 billion USD.
Thanks to Bolddata for all this data https://bolddata.nl/en/companies/video-games/
Top 100 Game Companies
| NINTENDO CO., LTD. | Japan | Sale, Production Of Video Games | 11832937317 |
| Activision Blizzard, Inc. | USA | Sale, Production Of Video Games | 6489000000 |
| Gamestop Corp. | USA | Sale, Production Of Video Games | 6466000000 |
| SONY INTERACTIVE ENTERTAINMENT INC. | Japan | Sale, Production Of Video Games | 6310395303 |
| Mojang AB | Sweden | Sale, Production Of Video Games | 4166244000 |
| Microsoft – Xbox | USA | Sale, Production Of Video Games | 2300165989 |
| SQUARE ENIX CO., LTD. | Japan | Sale, Production Of Video Games | 1762553044 |
| Supercell Oy | Finland | Sale, Production Of Video Games | 1542568192 |
| KONAMI DIGITAL ENTERTAINMENT CO., LTD. | Japan | Sale, Production Of Video Games | 1261525629 |
| NINTENDO OF EUROPE GMBH | Italy | Sale, Production Of Video Games | 1057915574 |
| UBISOFT ENTERTAINMENT | France | Sale, Production Of Video Games | 881043236 |
| Electronics Boutique Holdings Corp | USA | Sale, Production Of Video Games | 861016107 |
| Nintendo of America Inc. | USA | Sale, Production Of Video Games | 600882316 |
| Sony Interactive Entertainment Deutschland GmbH | Austria | Sale, Production Of Video Games | 575204496 |
| ELECTRONICS BOUTIQUE AUSTRALIA PTY LIMITED | Australia | Sale, Production Of Video Games | 540616049 |
| MICROMANIA | France | Sale, Production Of Video Games | 536046200 |
| Electronics Boutique Canada Inc | Canada | Sale, Production Of Video Games | 533406000 |
| GAME STORES IBERIA SL | Spain | Sale, Production Of Video Games | 434637837 |
| Riot Games, Inc. | USA | Sale, Production Of Video Games | 376388324 |
| International Game Technology Inc | USA | Sale, Production Of Video Games | 374724689 |
| SEGA ENTERTAINMENT CO., LTD. | Japan | Sale, Production Of Video Games | 367362832 |
| GEDIA POLAND SP Z O O | Poland | Sale, Production Of Video Games | 332892154 |
| Ubisoft Divertissements Inc | Canada | Sale, Production Of Video Games | 323624068 |
| SONY INTERACTIVE ENTERTAINMENT FRANCE SA | France | Sale, Production Of Video Games | 311512532 |
| Wizards of The Coast LLC | USA | Sale, Production Of Video Games | 254194666 |
| NINTENDO IBERICA SA | Spain | Sale, Production Of Video Games | 238159107 |
| Webhallen Sverige AB | Sweden | Sale, Production Of Video Games | 213883493 |
| JVH gaming B.V. | Netherlands | Sale, Production Of Video Games | 160484899 |
| NOVOMATIC ITALIA SPA | Italy | Sale, Production Of Video Games | 154089024 |
| CLICK ENTERTAINMENT LIMITED | UnitedKingdom | Sale, Production Of Video Games | 152558909 |
| Performance Designed Products LLC | USA | Sale, Production Of Video Games | 138698428 |
| FOCUS HOME INTERACTIVE | France | Sale, Production Of Video Games | 136584234 |
| Nintendo Benelux B.V. | Netherlands | Sale, Production Of Video Games | 132049324 |
| Sg Gaming, Inc. | USA | Sale, Production Of Video Games | 123133714 |
| SOCIAL POINT SL | Spain | Sale, Production Of Video Games | 122762376 |
| Mecca Electronics Industries, Inc. | USA | Sale, Production Of Video Games | 112151355 |
| Kling Automaten GmbH | Germany | Sale, Production Of Video Games | 109767127 |
| LUDERIX INTERNATIONAL | France | Sale, Production Of Video Games | 108873386 |
| Sony Interactive Entertainment LLC | USA | Sale, Production Of Video Games | 103260522 |
| Bergsala AB | Sweden | Sale, Production Of Video Games | 94743765 |
| Big Fish Games, Inc. | USA | Sale, Production Of Video Games | 88753268 |
| ConQuest entertainment a.s. | CzechRepublic | Sale, Production Of Video Games | 83608967 |
| AGGER COMPUTER PRODUCTS S.L. | Spain | Sale, Production Of Video Games | 81767036 |
| JVH Hospitality B.V. | Netherlands | Sale, Production Of Video Games | 76437144 |
| ELECTRONIC ARTS PUBLISHING | France | Sale, Production Of Video Games | 76080424 |
| Florida State Games, Inc. | USA | Sale, Production Of Video Games | 72055404 |
| Gamestop Corp | Canada | Sale, Production Of Video Games | 67797155 |
| Ubisoft Entertainment Sweden AB | Sweden | Sale, Production Of Video Games | 67312085 |
| Family Video Movie Club Inc. | USA | Sale, Production Of Video Games | 65741168 |
| Guerrilla B.V. | Netherlands | Sale, Production Of Video Games | 65673280 |
| Gamestop, Inc. | USA | Sale, Production Of Video Games | 65101055 |
| Nyx Interactive AB | Sweden | Sale, Production Of Video Games | 65001141 |
| Tactile Games ApS | Denmark | Sale, Production Of Video Games | 63668007 |
| Disney Canada Inc | Canada | Sale, Production Of Video Games | 62366400 |
| EVENTO GIOCO 2 SRL | Italy | Sale, Production Of Video Games | 62079265 |
| Divertissements Gameloft Inc | Canada | Sale, Production Of Video Games | 57217630 |
| YOUSU GmbH | Germany | Sale, Production Of Video Games | 56703171 |
| NC Games & Arcades of America, Inc | USA | Sale, Production Of Video Games | 56131631 |
| CURVEBALL LEISURE LTD | UnitedKingdom | Sale, Production Of Video Games | 55503895 |
| Square Enix, Inc. | USA | Sale, Production Of Video Games | 54484704 |
| Cardinal Industries, Inc. | USA | Sale, Production Of Video Games | 54000000 |
| MARIM SRL | Italy | Sale, Production Of Video Games | 53236997 |
| EZ Cards Distribution, Llc. | USA | Sale, Production Of Video Games | 50000000 |
| 505 GAMES SPA | Italy | Sale, Production Of Video Games | 48484812 |
| Corporation Interactive Eidos | Canada | Sale, Production Of Video Games | 46143250 |
| Bandai Namco Entertainment America Inc. | USA | Sale, Production Of Video Games | 43789223 |
| ARDISTEL SL | Spain | Sale, Production Of Video Games | 43438870 |
| REGAL AMUSEMENT MACHINE SALES LIMITED | UnitedKingdom | Sale, Production Of Video Games | 42787782 |
| Gamestop Sweden AB | Sweden | Sale, Production Of Video Games | 40292940 |
| GOG SP Z O O | Poland | Sale, Production Of Video Games | 38136364 |
| GAMESTOP IBERIA S.L. | Spain | Sale, Production Of Video Games | 37587423 |
| Play Art Multimedia Handels GmbH | Austria | Sale, Production Of Video Games | 37226040 |
| ELECTRONIC ARTS ITALIA SRL | Italy | Sale, Production Of Video Games | 36681967 |
| Valve software LLC | USA | Sale, Production Of Video Games | 36115639 |
| EZ Games Distribution, Inc. | USA | Sale, Production Of Video Games | 36000000 |
| PIXEL FEDERATION, s.r.o. | Slovakia | Sale, Production Of Video Games | 35245116 |
| Game Show Network Music, LLC | USA | Sale, Production Of Video Games | 34649869 |
| Konami Digital Entertainment, Inc. | USA | Sale, Production Of Video Games | 34588686 |
| Rockstar Games, Inc. | USA | Sale, Production Of Video Games | 34388089 |
| BPA Freizeit- & Unterhaltungsbetriebe GmbH | Germany | Sale, Production Of Video Games | 33985207 |
| Electronic Arts Sweden AB | Sweden | Sale, Production Of Video Games | 32377848 |
| Gamestop Holdings Corp. | USA | Sale, Production Of Video Games | 32310868 |
| Nintendo of Canada Ltd | Canada | Sale, Production Of Video Games | 31232520 |
| Epic Games, Inc. | USA | Sale, Production Of Video Games | 30509549 |
| Rola Games LLC | USA | Sale, Production Of Video Games | 30000000 |
| Radical Entertainment Inc | Canada | Sale, Production Of Video Games | 27538762 |
| JRC Czech a.s. | CzechRepublic | Sale, Production Of Video Games | 26286514 |
| Vintage Stock, Inc. | USA | Sale, Production Of Video Games | 25223770 |
| Casino Admiral Staff B.V. | Netherlands | Sale, Production Of Video Games | 24265760 |
| Activision Publishing, Inc. | USA | Sale, Production Of Video Games | 24240634 |
| GameStop Austria GmbH | Austria | Sale, Production Of Video Games | 23409232 |
| E A Com, Inc | USA | Sale, Production Of Video Games | 21680657 |
| Ubisoft Arts Numériques Inc | Canada | Sale, Production Of Video Games | 20037100 |
| Insomniac Games, Inc. | USA | Sale, Production Of Video Games | 16536090 |
| CEX COMPLETE ENTERTAINMENT EXCHANGE, UNIPESSOAL, LDA | Portugal | Sale, Production Of Video Games | 12052272 |
| Tactile R&D ApS | Denmark | Sale, Production Of Video Games | 11299557 |
| Slackers, Incorporated | USA | Sale, Production Of Video Games | 9313555 |
| Electronic Arts International Corp | USA | Sale, Production Of Video Games | 8239586 |
| SCS Software s.r.o. | CzechRepublic | Sale, Production Of Video Games | 6847133 |
| Goudeau, Inc. | USA | Sale, Production Of Video Games | 4837531 |
Top 100 Toy Companies
| Hasbro, Inc. | USA | Toys And Games (Retail) | 4720227000 |
| Mattel, Inc. | USA | Toys And Games (Retail) | 4504571000 |
| LEGO System A/S | Denmark | Toys And Games (Retail) | 4161700480 |
| Spin Master Corp | Canada | Manufacture Of Toys And Games | 1581600000 |
| MEGA Brands Inc | Canada | Manufacture Of Toys And Games | 1084728800 |
| Horst Brandstätter Holding GmbH | Germany | Toys And Games (Retail) | 811828904 |
| Funko, Inc. | USA | Toys And Games (Retail) | 795122000 |
| JUMBO S.A. | Greece | Toys And Games (Retail) | 754962921 |
| Ty Inc. | USA | Toys And Games (Retail) | 750000000 |
| MGA Entertainment Inc. | USA | Toys And Games (Retail) | 747460513 |
| Toys ‘R’ Us (Canada) Ltd | Canada | Toys And Games (Retail) | 688447287 |
| Ravensburger Holding GmbH & Co. KG | Germany | Toys And Games (Retail) | 580892676 |
| Ravensburger AG | Germany | Toys And Games (Retail) | 562631854 |
| Lego Systems, Inc. | USA | Toys And Games (Retail) | 559689413 |
| TOYS “R” US HOLDINGS LIMITED | UnitedKingdom | Toys And Games (Retail) | 530506222 |
| myToys.de GmbH | Germany | Toys And Games (Retail) | 515581706 |
| Hasbro International, Inc. | USA | Toys And Games (Retail) | 499982970 |
| MELBRO HOLDINGS (PTY) LTD | South Africa | Toys And Games (Retail) | 432960000 |
| Habermaass Family GmbH | Germany | Toys And Games (Retail) | 423559841 |
| Ravensburger Verlag GmbH | Germany | Toys And Games (Retail) | 391465374 |
| HABA Group B.V. & Co. KG | Germany | Toys And Games (Retail) | 391410800 |
| SMYTHS TOYS EU HQ UNLIMITED COMPANY | Ireland | Toys And Games (Retail) | 388865337 |
| LEGO COMPANY LIMITED | UnitedKingdom | Toys And Games (Retail) | 369863913 |
| SMYK S A | Poland | Toys And Games (Retail) | 368699230 |
| The Little Tikes Company | USA | Toys And Games (Retail) | 355626138 |
| M Cassab Comercio e Industria | Brazil | Toys And Games (Retail) | 342263031 |
| Build-A-Bear Workshop, Inc. | USA | Toys And Games (Retail) | 338543000 |
| Ri Happy Brinquedos S/A | Brazil | Toys And Games (Retail) | 282981206 |
| MOOSE TOYS PTY LTD | Australia | Manufacture Of Toys And Games | 281036076 |
| Player One Amusement Group Inc | Canada | Toys And Games (Retail) | 268251500 |
| THE ENTERTAINER (AMERSHAM) LIMITED | UnitedKingdom | Toys And Games (Retail) | 250429930 |
| NINTENDO FRANCE | France | Toys And Games (Wholesale) | 248725200 |
| LEGO S.A.S | France | Toys And Games (Wholesale) | 235699950 |
| TOYPA MAGAZACILIK TICARET ANONIM SIRKETI | Turkey | Toys And Games (Retail) | 232951500 |
| Arrow International, Inc. | USA | Manufacture Of Toys And Games | 230942977 |
| GameStop Deutschland GmbH | Germany | Toys And Games (Retail) | 226545643 |
| Leapfrog Enterprises, Inc. | USA | Toys And Games (Retail) | 222515659 |
| Fisher-Price, Inc. | USA | Toys And Games (Retail) | 221893053 |
| VTech Electronics Europe B.V. | Netherlands | Manufacture Of Toys And Games | 215129908 |
| SOCULTUR | France | Toys And Games (Retail) | 211483600 |
| KING JOUET | France | Toys And Games (Retail) | 202058595 |
| LEGO AUSTRALIA PTY LTD | Australia | Toys And Games (Wholesale) | 190748258 |
| Rofu Kinderland Spielwarenhandelsges. mbH | Germany | Toys And Games (Retail) | 171485180 |
| PLAYMOBIL FRANCE SARL | France | Toys And Games (Wholesale) | 170856312 |
| HABA Sales GmbH & Co. KG | Germany | Toys And Games (Retail) | 167144000 |
| JUMBO EC.R SRL | Romania | Toys And Games (Retail) | 166864875 |
| Hasbro de México, S. de R.L. de C.V. | Mexico | Toys And Games (Wholesale) | 164421464 |
| CLEMENTONI SPA | Italy | Manufacture Of Toys And Games | 163081667 |
| MAXI TOYS FRANCE SA | France | Toys And Games (Retail) | 160529075 |
| ERREGAME SPA | Italy | Manufacture Of Toys And Games | 157982825 |
| TOYS “R” US IBERIA SA | Spain | Toys And Games (Retail) | 157677721 |
| Electronics Boutique of America Inc. | USA | Toys And Games (Retail) | 156599390 |
| FABRICAS AGRUPADAS DE MUÑECAS DE ONIL SA | Spain | Toys And Games (Wholesale) | 156534654 |
| SMOBY TOYS SAS | France | Toys And Games (Wholesale) | 152477320 |
| LEGO SPA | Italy | Manufacture Of Toys And Games | 150390030 |
| Zuru, LLC | USA | Manufacture Of Toys And Games | 149286786 |
| MEHOLD PTY LTD | Australia | Manufacture Of Toys And Games | 147936537 |
| MGA Entertainment Holdings Coöperatief U.A. | Netherlands | Toys And Games (Retail) | 143720896 |
| THE DISNEY STORE LIMITED | UnitedKingdom | Toys And Games (Retail) | 140036121 |
| Steiff Beteiligungsges. mbH | Germany | Toys And Games (Retail) | 125007837 |
| MOOSE ENTERPRISE (INT) PTY LTD | Australia | Manufacture Of Toys And Games | 123088931 |
| Tomy Holdings, Inc. | USA | Manufacture Of Toys And Games | 121806318 |
| Spiele Max GmbH | Germany | Toys And Games (Retail) | 115487545 |
| MATTEL FRANCE | France | Toys And Games (Wholesale) | 109727550 |
| Spin Master Ltd | Canada | Manufacture Of Toys And Games | 105827200 |
| Sony Interactive Entertainment LLC | USA | Manufacture Of Toys And Games | 103260522 |
| Goliath B.V. | Netherlands | Manufacture Of Toys And Games | 94322959 |
| Bigpoint Topco GmbH | Germany | Manufacture Of Toys And Games | 94294420 |
| HASBRO AUSTRALIA LIMITED | Australia | Toys And Games (Wholesale) | 92094179 |
| Orb Factory Limited, The | Canada | Manufacture Of Toys And Games | 89693700 |
| Gaming Partners International Corporation | USA | Manufacture Of Toys And Games | 87009000 |
| Bruder Spielwaren GmbH + Co. KG | Germany | Toys And Games (Retail) | 85158474 |
| MATTEL ITALY SRL | Italy | Manufacture Of Toys And Games | 84910223 |
| Mattel Canada Inc | Canada | Manufacture Of Toys And Games | 83436000 |
| PLAYMOBIL IBERICA SAU. | Spain | Toys And Games (Wholesale) | 81135488 |
| AMIC TRADING (PTY) LTD | South Africa | Toys And Games (Retail) | 79280400 |
| Lego Operaciones de México, S.A. de C.V. | Mexico | Toys And Games (Wholesale) | 73846261 |
| MATTEL PTY LTD | Australia | Toys And Games (Wholesale) | 73839492 |
| PT. SALIM TOYS | Indonesia | Toys And Games (Wholesale) | 69394800 |
| Bamed AG | Switzerland | Manufacture Of Toys And Games | 68578650 |
| ELECTRONIC ARTS POLSKA SP Z O O | Poland | Manufacture Of Toys And Games | 68038732 |
| Lego Brand Retail, Inc. | USA | Manufacture Of Toys And Games | 67688332 |
| LEGO SA | Spain | Toys And Games (Wholesale) | 65064017 |
| 9354-9178 Québec Inc | Canada | Manufacture Of Toys And Games | 62867548 |
| Simba Toys Benelux | Belgium | Toys And Games (Wholesale) | 62325908 |
| MATTEL ESPAÑA SA | Spain | Toys And Games (Wholesale) | 60514358 |
| GIOCHI PREZIOSI FRANCE | France | Toys And Games (Wholesale) | 55459410 |
| INTERTOY ZONE SRL | Romania | Toys And Games (Retail) | 54308542 |
| Cartamundi Turnhout | Belgium | Toys And Games (Wholesale) | 53428124 |
| SPIN MASTER FRANCE | France | Manufacture Of Toys And Games | 53241612 |
| MATTEL (MALAYSIA) SDN. BHD. | Malaysia | Manufacture Of Toys And Games | 53058763 |
| BRIO AB | Sweden | Toys And Games (Wholesale) | 52745258 |
| Supra – Center | Belgium | Toys And Games (Wholesale) | 51795794 |
| TM TOYS SP Z O O | Poland | Manufacture Of Toys And Games | 51096245 |
| BANDAI TOY S.A.S. | France | Toys And Games (Wholesale) | 51005667 |
| JURATOYS | France | Toys And Games (Wholesale) | 50687894 |
| MATTEL POLAND SP Z O O | Poland | Manufacture Of Toys And Games | 48901959 |
| Maison Joseph Battat Ltée | Canada | Manufacture Of Toys And Games | 48671000 |
| MGA ENTERTAINMENT POLAND SP Z O O | Poland | Manufacture Of Toys And Games | 48341561 |
| Goliath International Holding B.V. | Vijzelpad 80 | Manufacture Of Toys And Games | 47697640 |
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