Creating online courses on e-learning platforms has become very common especially after the Covid pandemic. People have utilized their time efficiently creating online courses and attending online classes to teach and learn something new.
There are millions of e-learning platforms available in the market and tonnes of online courses uploaded by people. But do you think they all get a good number of views or recognized by the audience? The answer is NO.
And that’s because most people only focus on creating an online course without understanding the market’s and audience’s demands. And they often make mistakes while creating content that does not fancy learners and their course just gets lost in the shuffle overlooked.
Hence, it is important to recognize the mistakes that need to be avoided to develop a perfect e-learning course that is not only recognized by the audience but also gets sold. As the whole point of building and publishing a course online to earn some bucks out of it.
Based on our experience, below is the list of some of the very basic mistakes that course creators make while building an e-learning course:
- Not understanding Your Audience
Before starting to develop the course, it is important to do the market research of what you are trying to teach and if it is already available in the market. You don’t want to create a redundant course. You have to analyze if whatever you are trying to build will be bought and liked by the right audience you are planning to target.
- Not Setting Objectives & Requirements Right
The most common mistake that online course creators do is not foster the goals and objectives correctly on their content. If you keep unnecessary and irrelevant information may often divert the audience’s attention and they tend to lose interest. It is important to be focused on the topics that you need to cover and stick to the agenda.
- Too Much & Too Complicated Info
This is another common mistake that content creators often make. Having too much information is as bad as having too little information. In order to have the learner’s attention, you must include only the necessary information without beating around the bush. Also do not complicate things, that may create only confusion for your audience. Just keep your course simple!
- Not Making The Course Available Offline
You should give your audience complete flexibility of learning your course from anywhere and anytime they want. Often while traveling and at some corners, it is difficult to get good internet connectivity, and it becomes frustrating to not be able to utilize that time for learning. With offline access, learners can download the content and watch it from any corner of the world at their own pace and convenient time.
- Not Using Rising Technologies
Remember that people are attracted to new and emerging technologies. They learn better when you incorporate the most recent technologies in your content that grabs their attention. For example, using the LMS WordPress plugin, LMS office 365, and so on. These are some of the most marvelous things about creating the content on an eLearning professional today that there are so many tools and technologies at your disposal. Moreover, using videos, graphs, images, and fun elements will also help in catching the learner’s attention and benefit them.
CONCLUSION:
The moral of the story is, your online course will sell successfully if you take care of the above-mentioned steps while creating the course and target the right audience. It is important to sell what people like to buy and what they like to learn, otherwise, your course will just be lost in the shuffle.
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