Riot Games has announced its partnership with lifestyle luxury brand Ralph Lauren. The partnership features the brand-new Polo Stadium Collection in the Fortnite Item Shop, a physical apparel capsule collection, a Launch Event in New York City, and more. Additionally, for the first time in Ralph Lauren’s five-decade history the Polo Pony—one of the world’s most iconic logos—has been specially redesigned to commemorate the collaboration with Fortnite.
David Lauren, Chief Branding and Innovation Officer at Ralph Lauren, said:
“Ralph Lauren has always designed dreams and created new worlds, and today, our collaboration with Fortnite will deliver a groundbreaking experience to a new community of next-generation players and consumers. Our partnership represents a completely fresh take on the Ralph Lauren brand—designing for the metaverse first—that is thoroughly focused on the future. We are excited to continue to lead digital exploration, building on our decades-long track record of pioneering innovation.”
Adam Sussman, President at Epic Games, said:
“Authentically expressing yourself is core to the player experience inside Fortnite. Ralph Lauren’s iconic ‘Polo’ design history together with the powerful versatility of Unreal Engine and the unmistakable style of Fortnite has resulted in an inspired campaign and timeless looks that Fortnite players worldwide are sure to love.”
Announcement highlights:
- Polo Stadium Collection – The Polo Stadium Collection, dropping in the Fortnite Item Shop, draws inspiration from the heritage of Ralph Lauren’s celebrated Stadium Collection and Polo Sport line from the 1990’s. The digital collection will debut two digital Outfits—the Stadium Hero ‘92 and Polo Prodigy Outfits—with alternate Styles and additional in-game Cosmetics that will be available beginning November 5th.
- Physical Apparel Capsule Collection – A physical apparel capsule collection will also be available on November 2nd, exclusively on RalphLauren.com. An additional product drop will launch globally in early December on RalphLauren.com, the Ralph Lauren App, the Polo-67 App, in select Ralph Lauren retail stores and speciality retailers.
- The Polo Stadium Cup – Starting November 4th players will be able to compete in the Polo Stadium Cup, a Zero Build Solo tournament, for the opportunity to unlock the Stadium Hero ‘92 and Polo Prodigy Outfits (and additional Cosmetics) early.
- Twitch Livestream Launch Event in New York City – As part of the campaign launch, Ralph Lauren will host an in-person kick-off event streamed exclusively on Twitch on Thursday, November 3rd at 1:00pm EST. Hosted by Kelly Link and Sypher PK, the Livestream will feature interviews, interactive games and challenges with streamers and esports stars, and an exclusive musical performance by rapper Polo G.
For more information check out the Fortnite blog HERE.
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