EXCEL ESPORTS Partner with AndaSeat

EXCEL ESPORTS has announced a partnership with AndaSeat, the world-leading gaming chair company. The partnership will see AndaSeat become the Official Gaming Chair Supplier for EXCEL ESPORTS League of Legends Championship (LEC) team and BTXL, its Northern League of Legends Championship (NLC) roster. AndaSeat chairs and gaming desks will be provided for EXCEL training facilities at Twickenham, LEC Berlin gaming house and another exciting London HQ that will be revealed soon.

As part of the partnership, EXCEL and AndaSeat will be developing a co-branded EXCEL gaming chair as well as a co-branded desk. Fans and consumers will also have the chance to purchase the EXCEL and AndaSeat gaming chair and desk as well as other AndaSeat products on the XL.gg website in the near future.

Founded from a love and passion for gaming and race car seats, AndaSeat has been developing and creating the world’s highest quality gaming seats since 2007. Identifying that many gamers are suffering from low-quality and expensive chairs, the Anda team was inspired by the latest technology on ergonomics and solid structures building and began building their own specialized laboratories to run multiple tests and studies to develop the perfect and healthiest gaming chairs.

After 10 years of studying and research, the AD+ Design was invented. AD+ Design focuses on an integral part of the design of the chair, the chair’s manufacturing, the users’ postures and motions, as well as the distance & space between the human body and each part of the chair. This has resulted in taking gaming to the next level by improving the gamers posture, taking the burden off their back and delivering ease and comfort for long and hard gaming sessions.

EXCEL ESPORTS’ players are provided with a holistic, professional performance programme that incorporates both physical and psychological training and support and is spearheaded by the team’s Head of Performance Fabian Broich and Performance Managers Simon Bayer and Ewen Bufton. The partnership with AndaSeat will see EXCEL utilising this AD+ Design technology used within the chairs and desks to help support the players individual training regimes to prepare them throughout the 2021 Summer Split.

The partnership follows EXCEL’s brand update that saw it begin forging its own unique path in esports through its new belief in the Power of Better, which sees the team driven by performance and incorporates purpose in order to be better and create positive change in esports and gaming.

Patrick Collins, Head of Partnerships at EXCEL ESPORTS comments:

‘We are thrilled to announce our partnership with AndaSeat At EXCEL ESPORTS we are always looking to work with forward-thinking partners that are innovating tech within the competitive gaming space.

 

“The AndaSeat team have dedicated over a decade of research and development into designing the perfect gaming chair, using their impressive AD+ Design technology to ensure gamers health and performance is the top priority. This level of passion and commitment is something that we at EXCEL really resonate with, as we are constantly striving for the ‘Power of Better.’”

Fabian Broich, Head of Performance at EXCEL comments:

“EXCEL recently released a whitepaper called “Gaming for Better” which identifies that one of the five common injuries that gamers experience is lower back pain. Sitting in a chair and gaming for long periods of time can result in this pain and can have a severe impact on a professional gamers wellbeing and physical health, which is vital to performance in gaming.

 

“The partnership with AndaSeat allows us to utilise their AD+ Design seat designs, to improve our player’s postures as well as taking the burden off their back, while still delivering quality performances during long and hard gaming sessions. The use of this technology within our players chairs and desks will be extremely beneficial during our training regime leading up to the LEC Spring Split.”

Zhou Lin, CEO and Founder of AndaSeat comments:

“We are very proud to be announcing our partnership with EXCEL ESPORTS. At AndaSeat, we believe that our products should be created and developed ‘by the best for the best’, which is why we have decided to exclusively collaborate with EXCEL for their League of Legends team with our chairs and desks.

 

“Using our AD+ Design technology we can help EXCEL ensure their player’s health and comfort through their long training sessions and tournaments, and help them have the ultimate user experience.”

Allen He, Brand and & Marketing Director of AndaSeat comments:

“We are thrilled to announce our partnership with EXCEL ESPORTS. With the global influence of EXCEL, AndaSeat will see a wider international market and a greater bond with our UK gaming audience.

“Gamers’ health and comfort is AndaSeat’s top priority, and we are excited for EXCEL’s fanbase to get the opportunity to experience our customised chairs and desks while doing what they love.” 

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