The globe is engrossed once again with the Coronavirus outbreak. And once again, people are being pushed into stores to obtain pharmaceutical products, oxygen cylinders, shields, PPE kits, and other vital equipment. COVID-19, while still an existing epidemic, is an active threat to counterfeiting. The lack of anti-forging, anti-counterfeiting, and tracking measures makes the work of counterfeiters extremely simple, which is among the key factors behind the surge in counterfeited pharmaceuticals and medical equipment. You can get in touch with an expert for insight on career development, investment, and advice on supply chain firms.
Benjamin Gordan Cambridge Capital on the harmful effects of counterfeiting and how AI fights it
Counterfeiting has unthinkable consequences for consumers, brand owners, the ecology, the currency, jobs, healthcare, and the countries. Every year, 30-40% of goods sold worldwide are counterfeit. Fake Vaccines, medications, and medical devices for COVID are now on the markets. An innovative AI system responds in live time to forged efforts to mimic the Sound Print feature, ensuring the product’s authenticity and discouraging fraudulent attempts while collecting important information on the fraudster.
An AI-generated software sends data on original and fake product readings, as well as geographical hot zones, to the product owner’s platform for specific treatments against scammers. The result is available in 15 different local languages, with an auditory button which allows the customer to listen to it.
How to utilize Artificial Intelligence to Identify Counterfeit Goods
Counterfeit goods are more common than you would believe. Every area of expensive items and best brands have focused on counterfeit, from ordinary medicines to expensive handbags. The excellent thing is that we’ve had effective weapons for quickly detecting these. On the other hand, artificial intelligence offers the manufactured goods for such weapons.
- Image analysis driven by AI
The use of artificial intelligence and image analysis makes it simpler to check the authenticity of products. A firm, for example, employs deep machine intelligence to detect counterfeits on eCommerce websites. Whether you manage an eCommerce development firm or an internet commerce store, such services are critical. An algorithm is used to compare photos in the counterfeit-detection solution. The approach also incorporates text data into the detecting procedure.
- Verifying genuine consumer feedback
Reviews online are a good tool to determine the grade and legitimacy of products available on the internet. Given the prevalence of fraudulent reviews, buyers and businesses alike must distinguish between genuine and phony reviews. This approach works in both directions. While AI-based skills can verify genuine customer reviews, they can also indicate suspicious customer feedback. Such ratings and items can be quickly removed from a supermarket.
Conclusion
Products like bogus N95 shields have become obsolete as the universe fights the coronavirus epidemic. Companies, both physical and digital, must guarantee that their products are genuine. To retain their company’s reputation and dependability, they must assure the authenticity of their production process. For advice on supply chain firms, you can reach out to Benjamin Gordon Cambridge Capital.
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