Konami has announced a long-term, exclusive partnership with Juventus FC, current Italian champions and globally recognised football brand.
The partnership between KONAMI and Juventus FC provides the eFootball PES series creators with exclusive use of Juventus FC within console football video games, including the team name, crest and official kits. In addition, the development team has been granted in-depth access to the players themselves to recreate their likenesses in the new game as accurately as possible.
Jonas Lygaard, Senior Director Brand & Business Development at Konami Digital Entertainment B.V. commented: “Our comprehensive partnership with Juventus FC, one of the greatest teams in the world, is a clear statement of intent for eFootball PES 2020 – the only console game where you can play as the Italian giants. With eFootball PES, playing is believing and we’re proud to have Juventus FC believe in us and our exciting future together.
The home of Juventus FC, Allianz Stadium, will also be fully realised and exclusive in eFootball PES 2020. KONAMI’s development team are experts in stadium recreation and football fans around the world will surely notice the level of detail that has been included in their latest creation.
Not only that, but the Juve first-team players have all been full-body 3D scanned to capture every detail as they come to life in the game.
KONAMI is also delighted to announce that Miralem Pjanić, the Bosnian midfielder, has been signed as an Official eFootball PES Ambassador. In this role, Pjanić will be featured on the cover of eFootball PES 2020 and will also be involved in a variety of upcoming activations with Juventus FC and KONAMI throughout the year.
Giorgio Ricci, Chief Revenue Officer commented: “We are particularly proud of the partnership signed with Konami. This agreement sees two global football and entertainment icons, PES and Juventus partnering together for the next three years, and it will allow us to more easily identify with our younger fans, as well as increase our appeal to both sports fans and those of esports.”
Juventus FC, founded in 1897, boasts the largest football fan base in Italy and one of the largest in the world. The club has won a record-breaking 37 league titles, 13 Italian Cup titles and eight Italian Super Cup titles.
eFootball PES 2020 ushers in a new decade of industry-leading football simulation with a bold promise to revolutionise eFootball and introduce the sport to a global audience. The game features a brand-new mode called Matchday that will allow players to pick a side and come together for weekly events to compete in the biggest matches in football and help secure victory for your team.
eFootball PES 2020 will be available on PlayStation®4, Xbox One™, and PC STEAM, on September 10th (Americas/Europe/Asia) / September 12th (Japan) with pre-orders now available for the standard and legend editions here. An exclusive Juventus Club Edition of the game will also be available at launch.
